‘New Normal’ and it’s impact on overall marketing environment in USA

Please assume, you are a CEO or Chief Marketing Officer (CMO) or a Marketing
Analyst.
The main purpose of this assignment is to tie-together and bring to life the many
marketing concepts learned throughout the semester; and also whether you’re able
to assess & apply the marketing tactics/strategies based on the changing marketing
scenario (due to the impact of COVID-19 ).
Structure/Writing Format: The structure of the research paper should be in
Essay-Format. You may like to, when incorporating various
fact/data/information, please highlight the key elements/concepts by using
appropriate headings or sub- headings so it’s crystal clear to any reader or
Instructor. Please recall various concepts/contents which you learnt from your
Marketing Management Text book & PPT lecture materials as those will help you
to select appropriate headings or sub- headings for the purpose.
Length: Assignment length: 5 pages( 12 roman, single), and Quality of paper is
more important than quantity/length.

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