The following companies are known for their strong ability to introduce new products
quickly. Go to the websites for the firms below and
1- Identify and describe the new products that are being offered to the public.
2- Determine whether the new product(s) fall into the category of (a) incremental or
derivative, (b) next generation or platform, (c) breakthrough or radical.
3- Explain and justify your choice.
Nestle
Tesla
Amazon
Each report should contain a table of contents to identify the main elements of the report
and a reference list to identify the sources of information. Students are expected to utilize
outside source materials to research the necessary information. These sources can include
the Wall Street Journal, BusinessWeek, New York Times (past and present issues),
Fortune, textbooks, reference books, etc.
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