Read the case and answer the following questions:
1. What are the key determinants of value for Baidu? How do these value drivers map into Baidus future financial performance?
2. Given the decision to pursue IPO, on what exchange would Baidu list? What factors contribute to this decision? What are the advantages and disadvantages of listing on Nasdaq?
4. What is the appropriate valuation of Baidu at the time of its IPO?
5. What are the strengths, weaknesses, and/or limitations associated with implementing the discounted cash flow valuation model?
6. What actions can Baidu take to maintain its leadership position in the internet search industry? What are the key business risks and challenges for Baidu going forward?
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