*The first part of the assignment is a written analysis. The written section will be completed and entered in Canvas for review by the dates listed below. I will provide feedback and allow you to enter a final draft of the written section.
Feedbck will include areas of the project that need further coverage, writing style and quality, and ideas to expand
cultural and international issues involving your team or sport event. The written report should cover sections A-G listed below. At least three sources should be included (MLA or APA format). Minimum page length is 5 pages.
A- Team/sport overview and history
B- Fan report (take me inside the fan base, unique fan cultures or
behaviors, rivalries, importance in community.)
C- Economic Impact: Local communities, stadium situation, financial
reports
D- Marketing: Recent team marketing initiatives, promotions (tickets), public
relations events
E- Sponsorships: Who are the team sponsors? How are they
activating the sponsorships?
F- Web page/media: Analyze the team web page and social media. Any ideas
for improvement?
G- Other/Summary: Review key points. Discuss cultural issues as well as future
challenges and opportunities on the field and off the field.
Last Completed Projects
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