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Week 4 Lecture
Chapter 8 of the course text, Principles of Marketing
As you are likely aware, your internship brand doesn’t just do business in the United States. So in this interactive activity, we’re going to research their past global activity. But rather than writing about it, we’re going to talk about it—by creating a video presentation.
To complete this assignment, you need to do the following:
Create a six slide PowerPoint presentation.
What you need to cover: Introduce yourself.
Identify your internship company and a specific country to analyze your brand’s international market. (Intership company is Under Armour)
The country can be from Asia, South America, Europe, the Middle East, or anywhere else on the globe.
Pitch two elements from each quadrant of actors and forces about your internship company.
Refer to Table 8.1 of Chapter 8.
Slide Requirements
Create six slides with Microsoft Powerpoint (Links to an external site.)
Structure your slides as follows:
Slide 1 – Include your name, internship company, country or market.
Slides 2 to 5 – Include two elements of each quadrant from Table 8.1, with brief highlights of your discussion points, on each slide.
Slide 6 – Include a summary of your presentation.
Must be only 6 slides (See below’s tab – Formatting Requirements – for more details).
Save your slides as a PDF file and then upload the PDF version of your slide in Waypoint.
Helpful Tips
Identify the countries your internship company does or did business in by checking out the corporate website or the latest annual report.
Then, search your brand in business periodicals such as Forbes in conjunction with country names or terms like “foreign” or “international.” See which markets have been written about and select one.
Think of specific challenges the company faced entering the specific country’s market (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.).
Presentation Best Practices
Use visuals that will keep your audience engaged and interested.
Use language that is business appropriate.
You can review the following resources for tips on developing successful presentations:
Filming a Video That Demonstrates Professionalism (Links to an external site.)
How to Avoid Death by PowerPoint | David JP Phillips | TEDxStockholmSalon (Links to an external site.)
How to Present to Keep Your Audience’s Attention | Mark Robinson | TEDxEindhoven (Links to an external site.)
Check out the following Writing Center resources for more information on presentations and creating PowerPoints:
How to Make a Powerpoint Presentation (Links to an external site.)
Presentations (Links to an external site.)
Be concise and look professional! This is an executive-level strategy that could be presented to leaders.
When recording a video of yourself with visuals, practice your presentation before you record.
For advice and information on webcam presentations, see Webcam Recording Do’s and Don’ts (Links to an external site.).
Formatting Requirements
Must be six slides in length (not including title and references slides) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s How to Make a PowerPoint Presentation (Links to an external site.) resource.
Must include a separate title page and slide with the following:
Title of project in bold font
Space should be between title and the rest of the information on the title page.
Student’s name
Name of institution (Ashford University)
Course name and number
Instructor’s name
Due date
Must use the course text, specifically Chapter 8, Table 8.1.
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.
Last Completed Projects
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