Analyze the following concepts/dimensions for Hyatt Hotels Corporation (NYSE: H) and Hilton Worldwide Holdings Inc. (NYSE: HLT):
1: Asset-light (AL) strategy. You need to assess the level which the companies have adopted an asset-light strategy. One measurement that you can use is the ratio of Fixed Assets to Total Assets (net PPE / total assets). To understand the trend, you should estimate the ratio for each company for the period 2017 – 2020.
2: Fee-oriented (FO) strategy. A company that adopts an asset-light strategy couples it with a fee-oriented revenue strategy. Estimate the percentage of revenue that is generated from fees (franchise and management) and compare it to revenue from owned and leased for each company for the period 2017-202.
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