Discuss the sales numbers of each company (could be over the past year, 5 years, or whatever time frame you can find and feel fits). Talk about how they go about getting customers (commercials, promotions, social media).

Choose two companies that sell the same kinds of products
(Examples: Wendy’s and Chick-fil-A or Honda and Chevy). Your job is to research
those companies as if you were helping your company make a decision on which of
the two to invest in. You should use the two company websites, but you MUST
have at least two other sources (news articles, business sites, etc.). After
you collect all of your research, put together a 5-7 minute presentation
detailing your findings

Your presentation should focus on 3 specific areas of the
companies.
Background: simply the backgrounds of the two companies. How did
they start? How fast did they grow? How did they come up with the idea?
You may also include general facts like how many stores or locations they
have.
Sales & Marketing: Discuss the sales numbers of each company (could be
over the past year, 5 years, or whatever time frame you can find and feel
fits). Talk about how they go about getting customers (commercials,
promotions, social media).
Your choice: Your third area of focus is up to you. Choose something
you find interesting about the particular industry or the products. One
example might be “work culture” and you could talk about the way the
companies hire people and what the work environment is like. Or “future
opportunities,” where you focus on potential growth/expansion. Pick
something that you believe potential investors would want to know about.
Check with the professor to make sure your choice works! *
You should use the same 3 areas for both companies. For example,
if you were doing Chick-fil-A and Wendy’s your structure would be:
Introduction (get attention, establish credibility, relate to
audience, preview)
Background on Chick-fil-A
Background on Wendy’s
Transition
Sales & Marketing on Chick-fil-A
Sales & Marketing on Wendy’s
Transition
Your Choice on Chick-fil-A
Your Choice on Wendy’s (same focus as Chick-fil-A)
Transition Conclusion (review points and strong ending)
More Assignment Guidelines
Choose your topic/companies wisely. You should pick products
that the audience will be interested in. You also want to make sure there
is enough information on your companies for you to fill the entire 5-7
minutes.
Presentations have three parts: an introduction, a body and a
conclusion. By having a clear introduction, body and conclusion it helps
your speech flow better for the audience. When not organized properly a
presentation will simply sound like a list of facts and statistics and
will bore your audience.
A visual aid (PowerPoint) is required. You should also use
graphs and charts to help demonstrate certain numbers and ideas. Estimated
7-10 Powerpoint slides. Do not read from your Powerpoint! Do not put full
sentences or paragraphs on it. No videos. Stick to key words/phrases, photos,
graphs, charts, etc.
Presentations should be 5-7 minutes. You MUST
stay within the time limit. If you are under or over, points will be
deducted. Speeches that are well short (less than 5 minutes) are unlikely
to earn you a passing grade.
You must speak to the class as if you are having a
conversation with the audience

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