Research
Report: Firm and Industry Analysis
Designing viable strategies for a firm requires a
thorough understanding of the firm’s industry, its competition, and the social,
economic, and political environments in which the firm operates. Additionally, the executives of the firm need
always to address four questions: (1) What are the boundaries of the industry?
(2) What is the structure of the industry? (3) What firms are competitors? (4)
What are the major determinants of competition?
Format of the Industry Analysis
The paper is a report on 1 company (taken from the
Excel database available on Blackboard in the course shell) and should be
presented under the following form:
·
Introduction
·
Recent History
·
Strategic Management Model
·
Contending Forces and/or Contestable Markets
·
References
The
paper is to be developed in a modified APA format, referred as the
International APA format. It should be about 10 pages max (inclusive of tables
and references), preferably Times New Roman font, size 12, double spaced.
You can find below some help with respect to the
writing of the different sections.
Components of the Strategic Management Model
You should describe:
·
the company mission and the scope of its operations.
·
the specific model used to obtain short-, medium-, and long-term
objectives.
·
the company’s management model.
·
the company’s hierarchical structure.
·
the grand strategy, annual objectives, functional strategies, and
indicators for control and evaluation.
Hint: you can find a lot of information from the
company’s website or the database Mergent Online at M – Databases A-Z (Electronic Resources) – LibGuides
at Governors State University (govst.edu).
Contending Forces and Contestable Markets
Contending forces consist of:
(1) threat of entry, economies of scale, product
differentiation, capital requirements, cost advantages and disadvantages,
access to distribution channels, and government policies;
(2) vertical and horizontal linkages of suppliers,
(3) understanding consumers and buyers along with
substitute and complement products.
You can also relate this section to Poreter’s five
forces’ model. You can also refer to the following criteria: market share,
breadth of product line, effectiveness of sales distribution, proprietary
technologies and patent rights, price competitiveness, advertising and
promotion effectiveness, location and age of facility, capacity
potential/limitations and productivity, and the quality of the workforce.
The analysis should also include Concentration Ratio
(CR) and Herfindahl-Hirschman Indices (HHIs).
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