Based upon course content, this paper will evaluate and analyze the structure, mission, market position, reach, bias, and other dimensions of a current media company. Each student will choose a digital media company to research and create a report about.
100 points – see rubric for points distribution
Due: Monday, October 17 before class time
Format: APA
Length: 3-5 pages double spaced
Bibliography/References/Works Cited page required with at least 3 sources.
Include commentary on the following in your analysis:
1. History and Background
a. Describe the history of the media company
b. What is the mission of the company? How does this influence their behavior?
2. Ownership Structure and Effects
a. Is the company/conglomerate a monopoly, oligopoly or limited competition and why would you describe it this way?
b. Describe the parent organization and its subsidiaries. (a chart or graph is acceptable here)
c. How does the structure of this organization affect its influence in the market, in society and its overall competitiveness and success?
3. Products and How Products Reflect Ideology
a. What media products do they have a role in producing and what is the organization’s role in developing these products? i.e. does the company produce, market and distribute its products? Or does it only produce products and hire other companies to distribute and market? Or does it not produce any products and only provide distribution and/or marketing?
b. How do the products produced by this organization reflect the markets/consumers they serve?
c. How do the products produced by this organization reflect the organizations’ ideology(ies)?
4. Distribution Channels and Audience
a. Describe the company’s audience (demographics and psychographics)
b. What channels of distribution does this company use to distribute its media products? (Theaters, YouTube, social media, online subscription based i.e. Netflix, etc.)
c. What does the distribution channel strategy reflect about this organization, its markets/customers – what are they trying to do with this strategy? Increase revenue? Maintain market share? Enter into new markets? Etc.
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