Please compose a response to the question below in a well-written, well-structured essay (see the Writing Effectively rubric). This question is worth 100 points of your final grade. I suggest using concise language and that you choose those questions regarding topics that interest you most. Please cite all sources you choose to use and pay close attention to the quality of the sources that support your arguments (please avoid using sources such as Investopedia, QuickMBA.com, etc…). use academic accredited sources. Please limit the resulting document to a total of 2.5 pages (approximately 1250 to 1500 words), single-spaced, 10-point font or bigger.
Consumers are said to be value maximizers and will seek to buy from the firm they perceive as delivering the greatest value and doing the best job of satisfying their wants and needs . Conversely, companies need to understand which customers are profitable and to extract the maximum life-time value by effectively managing customer relationships over time. Market-oriented firms that are able to do this effectively may well find themselves in a position that will permit them to achieve superior firm performance and create a superior flow of profit.
-essay question is:
What defining characteristics does the successful market-oriented firm have? How are these attributes used to create marketing strategy? In turn, how does marketing strategy lead to success in the context of the customer? Please use examples to illustrate the points you make.
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