PowerPoint Project

so the first part of the assignmnet i need to take the 4 papers and turn them into 4 slides with notes from the papers
the next part would be 8 slides based of new reseach

these are 4 papers to be used for the 1st 4 slides
SU_MBA6011_W2_Campbell_T.docx 17.06 KB
SU_MBA6011_W1_Campbell_T.docx 19.81 KB
SU_MBA6011_W4_Campbell_T.docx 10.32 KB
SU_MBA6011_W3_Campbell_T.docx 38.41 KB

so as I stated there ar no papers for the 2nd part it would be all new research

12 slides in total

Part 1: Summary of Key Insights from the Course Project to Date
Using course work you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization’s ability to complete the mission.

New Mission; New Product/Service (2 slides)
Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.
Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.
Service Delivery Enhancements (2 slides)
Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.
Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.
Part 2: Communication Strategy
As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:

Advertisement (5–7 slides)
Propose an advertisement featuring the new (improved) services and containing the following elements:
A headline
A subhead line
A brand–positioning statement
An artwork
A layout
Justify traditional and nontraditional channels to carry the advertisement.
In the notes section, justify your channel selection. Use research to support your work.
Pricing (2–3 slides)
Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.
In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.
Conclusion (1 slide)
Conclude with a statement positioning the brand around the new service delivery.
In the notes section, defend the statement. Support your work with research.

Last Completed Projects