Assignment goal: In the lecture, we have now discussed the general and industry environments, which together describe the external environment for a company. Now, we will put these concepts into practice. Our goal is to answer: what external factors might affect McDonald’s strategy? To answer this question, you will need to conduct external analyses!
Conduct a PESTEL Analysis (18 points).
Although in reality, some factors are more important than others depending on your company, for this assignment, please identify TWO examples for each factor below (P – E – S – T – E – L). Thus, two political examples, two economic examples, etc. If you recall, a general environment analysis applies not only to our company but to other companies in the same industry as well. To indicate this understanding, you should write two sentences per example. The first sentence should reflect how that example impacts the industry as a whole, the second should reflect why it is important to the company specifically (McDonald’s in this case).
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