Country Analysis on Germany

MY COUNTRY FOR THIS PROJECT IS GERMANY!!!

This analysis involves examining a country’s business environment. This includes:
 A brief introduction of a country of your choice (I CHOSE THE COUNTRY GERMANY), including any important current events that are happening
right now, a summary of the history, and where it is located/geographical information.

 PESTLE Analysis of that country
o Political
o Economical
o Sociocultural
o Technological
o Legal
o Environmental
 Hofstede’s Cultural Dimensions of that country
o Individualism
o Power distance
o Indulgence
o Long-term vs. short-term orientation
o Masculine vs. Feminine
o Uncertainty Avoidance
 SWOT analysis of a company that isn’t in that country
o Strengths
o Weaknesses
o Opportunities
o Threats
o Examples include Ulta, Buc-cee, Duluth Trading Company
o Make sure the company you pick is NOT in that country. So, it would be best to
avoid large companies like Amazon, McDonald’s, etc.
 A competitor analysis for ten points extra credit.
 Business recommendation if you think the company should expand into that country.
This assignment is beneficial because you can use it for cities, states, and countries. An example
would be that the business environment of Houston, TX is a lot different than the culture in
Austin, TX, even though it’s the same state.

I have added links in the modules to help you find information. A great place to start would be
the CIA World Factbook. They have every country available.

Format:
It needs to include in-text citations and a bibliography, both using APA. You need to have less
than 40% on TurnItIn. More than an average of 3 grammar mistakes per page results in a loss of
a letter grade. If AI usage is detected or suspected, the student will automatically get a zero
for this assignment.
Previously, successful students started early. If you submit it to me by March 15th, I can look at
it before you turn it in for the final grade.

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