Environmental Business Audit Presentation

Assignment Brief and Guidance:

In your role as Junior Insights Strategist, you have completed the industry insight analysis and your line manager has now given you another project. This is to complete research into the external and internal business environment. The company* is looking to expand their distribution channels to include both e-commerce players and physical retailers. To enable the company to make any strategic decisions, they need you to present a business case to the leadership team.

*As selected for Assignment 1 to meet local needs. ( I chose Lamborghini)

Completion of the project will involve a PESTLE analysis to research the sports retail market, develop insights and predict future growth potential in new markets. The project will also involve a SWOT analysis to determine the company position in the marketplace and the potential opportunities for distribution expansion while minimising risks and threats.

Your presentation will include the findings from an external and an internal audit:

● a PESTLE analysis to identify positive and negative impacts of external factors and influences on the company’s products’ retail market, including a ‘traffic light chart’ evaluating level of competition, funding activity, legal complexity and investment opportunity available

● a SWOT analysis to explore and explain the organisation’s internal strengths and weaknesses as a company

● critical analysis of both the external and internal factors, to determine whether the organisation should proceed with their expansion plans, presented as conclusions and recommendations

Submission should be in the form of a 15-minute presentation and five minutes for questions. The presentation slides for the findings should be submitted along with speaker notes as one copy. You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should be referenced using the Harvard referencing system (or an alternative referencing system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit is 1,000–1,500 words, including speaker notes, although you will not be penalised for going under or exceeding the total word limit.
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