Integrated Marketing Communications Plan

Students are required to submit an “Integrated Marketing Communications Plan” which is
related to your own experience as the individual assignment. This report should reflect on what
you have learned in class. Students can select a branded product or service as the core subject
of discussion. You are expected to apply the marketing theories, models and framework (like marketing 8p model, swot, STP, competitors/market analysis) that you have learned to analyse the market landscape and/or marketing mix and prepare the
integrated marketing communication plan for the chosen product or service.

This written report should be around 800 – 1000 words, excluding appendix, diagrams, figures,
tables and references. It should be presented in A4-size paper and typed in font size 12 with
clear headlines and sections. Students can make use of the appendix to supplement relevant
information and details. Students are required to make a submission through Turnitin to check
for potential or suspected plagiarism

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