Identify your internship company (Under Armour) and a specific country to analyze your brand’s global market.

-Identify your internship company (Under Armour) and a specific country to analyze your brand’s
global market.
-The country can be from Asia, South America, Europe, the Middle East, or anywhere
else on the globe.
-Refer to Table 8.1 of Chapter 8. Pitch two elements from each quadrant of actors and
forces about your internship company. (see attached below)

Helpful Tips:

-Identify the countries your internship company does business in by checking out the
corporate website or the latest annual report.

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