Choose one of the following items and describe in detail how you would create a marketing strategy to effectively sell them to the 18-34 year-old demographic.

Choose one of the following items and describe in detail how you would create a marketing strategy to effectively sell them to the 18-34 year-old demographic.

A luxury vehicle (i.e. BMW, Lexus, Mercedes)
A global vacation timeshare (i.e. Marriott, Wyndham, Hilton)
A TV streaming service (i.e. Hulu, Sling, Netflix)

Be sure to include all the crucial parts that would be needed to create an effective strategy. Put your own thoughts and opinions in as well. Your insights, especially in this demographic segment, are particularly valuable.

Assignment guidelines:

Answer the question thoroughly, and only use your textbook as your citation source. Do not use sources other than the textbook.
Include all necessary components to build your marketing strategy (4Ps, Environmental Scanning, SWOT…). Review all text chapters. Refer to key sections in the text & lecture videos.
Provide your own thoughts / opinions in your answers. Think through and expand on your answers.
Upload a Word document, double spaced, 12 pt. Times New Roman font.
Minimum word count = 1,000 words.
All submissions will be checked for plagiarism…do not plagiarize, you will get a 0 for the assignment.
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