A) Theoretical part/ Introduction:
Reflection on Presentation skills. What is its role in modern marketing? Why is it / is not necessary? What are its forms? What is the connection between Presentation skills and integrated marketing communication ?
At the end of the reflection, including the company’s name, you will write the work. Please find out the full name, including status (ltd JSC, self-employed person, etc.).
Quotations can be generated via ZOTERO application. Download it at Zotero.com. The guide on inserting the ISO 690 norm (quotation norm used by VSFS) will be provided in IS. However, I will allow also using different styles (APA, Harvard) which are already inserted in the app.
The information you can find in the books in our IS e-liberaries EBSCO, PROQuest ebooks.
B) Practical part
Write parts 1 to 3 according to the structure described below.
1. Company name and description
Name of the selected company, description (size, approximate yearly turnover), type of the business. What is the philosophy of society? (5-6 sentences)
2. Product or service description – product description, its use, specific use, requirements to be fully utilized, product benefits, product weaknesses.
3. Core part of Cause – effect essay – 5 norm pages
C) Conclusion
Just summarise the main goals or objective of your cause – effect essay
2.2 Attachments (optional):
You can add some attachements as a picture, graph, video etc.
2.3 Format Students write work individually
Format: Calibri, font size 12, line spacing 1.5.
First – cover page according to the input with the VŠFS logo
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Every marketer must be able to present their work well. Therefore, part of the evaluation will include the overall visual (or also layout) of the work, the use of academic resources (what are the books available in our library, as well as online resources available through our IS: Proquest, Proquest e-book and EBSCO), and understanding how to be a good and professional presenter. The thesis has two parts:
1. Body of the thesis – a Cause – effect essay related to your selected product from NA_PS1
2. Required attachments – pictures, tabs, graphs etc.
Selected Product from PS1 is Nandos Peri Peri Sause. It was a presentation about bringing the Peri Peri sause to the Czech Republic and its marketing plan
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