Identify channels and intermediaries for your marketing plan. For example will you distribute products through the normal wholesale and retail channels, convenience stores?Will you go directly to the consumers with 1-800 numbers? Will you distribute products through web site, etc?

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Parcel Services (UPS)
Identify channels and intermediaries for your marketing plan. For example will you distribute products through the normal wholesale and retail channels, convenience stores?Will you go directly to the consumers with 1-800 numbers? Will you distribute products through web site, etc?
Develop a promotional strategy for your marketing plan, which includes a mixture of personal selling, sales/trade promotions, advertising, public relations, and social media marketing.

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