Explain the Rationale behind the estimate.

Topic 4: Survey Data Collection and Measurement Scales
Survey Design
The purpose of this assignment is to construct unbiased survey questions, employ measurement scales, and select appropriate samples. The survey questions should be designed to address the Research Problem and Objectives you identified in the “Research Problem and Objectives” paper from Week 2.
Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process.
The following Assignments will comprise the majority of the information needed to complete your Market Research Report:
Topic 2 Writing Assignment: Research Problem and Objectives
Topic 4 Writing Assignment: Survey Design
Topic 5 Paper: Collecting Data
Topic 7 Paper: Data Analysis
To begin this assignment, develop a survey with a minimum of 10 questions. A maximum of three of these questions may be categorization (demographic) questions such as age, income, or gender. Your questions should be designed to provide data that supports the Research Objectives developed for your Research Project. Include your Survey as Appendix A at the end of your paper (DO NOT just provide a link to your survey online). For our purposes you should not include open-ended questions as these will be difficult to quantify later in the course. Your survey questions (aside from the 2-3 demographic questions) should be formulated with 4-5 scalable responses for the participants to choose from (we will not be actually administering the survey, the results will be simulated).
To accompany your survey, you will be writing a 500-Word Rationale (excluding title, reference, and appendix pages) following APA 7th Edition Style Rules addressing the following criteria:
Description of the use of at least three different scaling techniques and how each scaling technique accomplishes the objectives of categorizing the respondent or measuring a perception or attitude.
Rationale for how each question aligns to the research objectives.
Description of the sampling technique and why the technique was chosen. What are the benefits and drawbacks of this sampling technique?
Estimate of the sample size using a sample size calculator (Refer to my “Sample Size Calculator” post in the Topic 4, DQ1 forum). Explain the Rationale behind the estimate.
Your Rationale must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).
Note: As you write, you may discover you have more valuable information than the noted paper length. Longer than 500 Words is OK, as long as the information adds value to your writing. Shorter than 500 Words is not advised!
Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a Rubric and has a Template. Please review the Rubric attached Template prior to beginning the assignment to become familiar with the expectations for successful completion. The Template included the required sections of your paer and has much of the required APA 7th Edition style and formatting already accomplished for you! While this should all be current and accurate, the 7th Edition of the APA Publication Manual supersedes any style or formatting (Please let me know if you discover any discrepancies).
You are NOT Required to submit this assignment to LopesWrite. Much of the information in this assignment will be utilized in the Marketing Research Report due at the end of the Semester. To prevent high LopesWrite matching scores, the written assignments for Topic 2, 4, 5, and 7 SHOULD NOT be submitted to LopesWrite!
Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 2 Scholarly Sources (one should be the course text).
Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing.
A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste). Using only direct quotes to substantiate your writing will result in a minimum 5% grade penalty!

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