strategic market plan

Strategic Marketing Plan Objective:The objective of this assignment is to create a viable strategic marketing plan using the various concepts including how to conduct an internal and external analysis of the industry, competitive analysis, and understand the marketing mix in order to devise a strong strategic marketing plan for an organization. The analysis of controls and marketing actions programs will be assessed as well.

Marketing Plan Section I: Situation Analysis (Internal and Environmental Analysis)The Internal analysis (background research, company history and product – ½ page)Market Description (competitor’s analysis- share a description of your competitors and their strategy- ½ page)Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion based on the simulation)- ¾ pageo Product- explain the product and what the product line has to offero Price- includes the selling price and a pricing strategy (value added, competition based, market skimming, etc.)o Promotion- explain the promotional tools which are currently being used such as advertising, personal selling, public relations, sales promotions, etc.o Place (Distribution) – explain how the product is currently distributed (retail, wholesale, etc.)The Environmental analysis (SWOT- Strengths, Weaknesses, Opportunities, Threats)
o Provide 2 points of discussion for each component of the SWOTo Examples- weak packaging/branding compared to competition, lack of online presence, promotions are not effective o Identify the weaknesses and opportunities and create your plan based on these challenges (1page)

COMPANY NAME : STYLISH YET COMFORTABLE

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