Overview: For this milestone, you will conduct market research to determine key factors related to a move into the emerging market.
Prompt: As a project manager working for a large United States–based organization that is planning to establish a manufacturing plant in an emerging market country, you will need to assess various factors related to the trade environment, macroeconomics, and manufacturing and resources. In this milestone, you will develop a white paper that addresses these issues. Your submission should include the following:
Market Research: You will conduct further research of key market factors related to an expansion into your selected emerging market.
A. Introduction: Briefly introduce the topic of your white paper by identifying the organization and emerging market.
B. Trade Environments: Assess the trade environment between the United States and selected emerging market by providing the following:
i. Describe the general impacts that tariffs can have on importing and exporting logistics and explain how these risks would affect business between the selected organization and emerging market.
ii. Describe how tariffs would impact the financial planning process for your organization.
iii. Identify any available subsidies and describe the strategic advantages they provide to your organization.
iv. Describe the role of foreign currency exchange on the daily financial operations of your selected organization.
v. Explain how currency volatility can impact the logistics of sourcing parts and raw materials for the manufacturing plant within the emerging market.
C. Summarize the macroeconomics of the emerging market’s country. Your response should include GDP, employment rate, inflation rate, and standard of living. Support your response with research.
D. Describe the global logistics management strategies required in order to successfully establish a manufacturing plant in the international location. Support your response with research.
Rubric
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