What is the role of an investment advisor, and how does an advisor such as Rudy Wong attempt to add value.

Exercise Content
The Rudy Wong case is meant to:
Provide a better understanding of the role of an investment advisor
Present a framework for how a portfolio manager attempts to outperform, through security selection and market timing.
Examine the benefits of diversification
Examine the development of an investment policy statement
Provide an understanding of the global financial crisis of 2007-2009
To introduce the notion of behavioral finance and how emotions and phycological factors affect investment decisions.

In their case presentation (structured along the lines of the attached Case Study Guidelines and compliant with the attached Minimum APA Formatting) the student should address the following issues:
What is the role of an investment advisor, and how does an advisor such as Rudy Wong attempt to add value.
What are the pros and cons of questionnaires and profiling (see case Exhibits 5 and 6 in terms of assisting in the development of an investment plan? What should you include in an investment policy statement?
To what extend do emotions and phycological factors affect investment decisions, and how should Wong account for this, given the state of the financial markets as of March 2009.
What investment strategies and advice should Wong provide to each of his four clients? how should he communicate with each client?

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