The goal of the external analysis is to perform an objective assessment of the changing global environment in which companies must operate. Consider the external analysis as an early warning system of potential opportunities and threats within a given industry with the ability to affect the sustainability of a corporation.
Leveraging PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) or STEEP (Social, Technological, Economic, Environmental, and Political) conduct an external analysis of the primary industry where organizations/corporations who would benefit from your strategies would reside. Your assessment should identify and discuss the opportunities and threats and provide details to justify each.
Remember to have an organization in mind, you will need it in future assignments to fulfill the strategies and implementation components of your final paper.
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