1-Describe the three main ways to approach the study of genre as discussed in class (Don’t just list them but explain them). Present a potential pro (positive) and a potential con (negative) for each approach. (10 pts.)
2- Analyze the following clip from the opening of Apocalypse Now (1979). Describe the formal elements you see being used in the clip (comment on mise-en-scène, sound, editing & transitions, shot types, shot angles, & lighting) Make an argument for the meaning behind the way all of these elements are being used. What is/are their purpose/purposes in the clip? How do they work to create affect and meaning in the clip you select?
-CLIP: Apocalypse Now (1979): https://player.mediaamp.io/p/U8-EDC/qQivF4esrENw/embed/select/media/eKR0E_cNHvtx?form=html
3-Discuss Stuart Hall’s models of media reading strategies. What are they? How are they interconnected with Hall’s notion of encoding & decoding? How does each of Hall’s reading strategies either align or challenge the Hypodermic model of media effects, and how do they relate to the notions of a passive or an active audience? Make a case for which of Hall’s reading strategies you think is the best to apply to the study of media and media audiences. In answering this, draw from at least one specific media example (film or otherwise) in making your argument/case.
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