Prepare a paper that summarizes the team’s decisions on:
Price objective(s) and measurement(s) that you will use to meet the stated goals of your marketing strategy and provide value for the company (already completed)
The primary price setting tactic or method you will use for this marketing strategy – explain more of the process of why this tactic was chosen, the benefit of the matrix
Rationale for why the price strategy balances company need and customer perception of value (Build off idea below)
Allow us to adjust the price more focused on the relationship. Allowing us to grow our revenue. Looking for higher customer perception. Coca cola gives them at cost to focus on the relationship with them. Looking to build relationships with more farming communities based upon our relationship with coca-cola.
Write an explanation of how or why society value (farmers and other beverage companies) is considered or addressed in your chosen Price strategy
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