Provide an analysis of the external environment about Apple. Tools to consider using for the external analysis include the PESTEL
(Monitoring) analysis and Porter’s Five Forces model. Questions to answer may include: 1) How attractive is the primary
industry this firm operates in based on the 5 forces? 2) Does the structure of this industry suggest the firm will be able to
generate above-average returns in the future? 3) What variables in the PESTEL analysis should be carefully monitored
and managed as they will likely affect the future success of this organization?
External Analysis. General Environment and Industry/Competitive Environment.
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