Best Writer

Overview

After reading and viewing the module materials, you are now familiar with the product levels (core, actual, augmented) and attributes (quality, features, style, and design) specific to marketing purposes. More commonly, attributes can be described as descriptive (i.e. color, shape, texture, sound, taste), process (i.e. marketing, selling), social (i.e. responsibilities, politics), price (i.e. cost to the manufacturer or consumer), and ecological (positive or negative impact on the environment).

Choose a product or service and try to improve it. Your chosen product or service may be aimed at either consumer or business customers. You might benefit from viewing the ‘SCAMPER’ resources again. Look at each product attribute through different product levels, and ask yourself again and again, how and why? How else can this be accomplished? Why does this have to be this way?

Use the SCAMPER methodology and create a Powerpoint® presentation that includes a mind map and analysis of the product life cycle stages.

SCAMPER Methodology

Brainstorm Use the SCAMPER methodology as a checklist of idea-spurring questions. The SCAMPER methodology was originally designed by Alex Osborn and later on rearranged by Bob Eberle, and the version listed below is adapted from Michalko (2006):
Substitute something
Combine it with something else
Adapt something to it
Modify or Magnify it Put it to some other use
Eliminate something
Reverse or Rearrange it
As you brainstorm, ask yourself the SCAMPER questions and document what new ideas emerge.

Reference
Michalko, M. (2006). Tinkertoys, a handbook of creative thinking techniques. Berkeley, CA: Ten Speed Press

Mind Map Requirements

You will submit a mind map for this assignment. If you are not familiar with mind-mapping, do an Internet search on how mind maps look and what they are used for. Visit, for example, mindmapping.com (Links to an external site.) which is designed to inform you about mind-mapping and provide ideas that can help you create and benefit from mind maps. You may use any Internet mind-mapping tool of your choice to present the outcomes of your reflective thinking. You may find, for example, one of the following tools helpful:

https://bubbl.us/02034380658921136
https://www.mindmup.com/
https://www.mindmeister.com/

The central idea of your mind map is your chosen product, bearing in mind that it may also be a service. Build the first seven branches around the SCAMPER dimensions. Continue building branches or nodes around the mind map, with the first layer being one hierarchical layer of thought down. Further layers and subsequent branches are then further levels down in logical thought. Including callouts in your mind map provides “meta” commentary on a branch or idea. Callouts are placed “across” the hierarchy of thought, rather than above or below any of the branches. Relationships within mind maps show how concepts link together.

Your mind map is expected to focus on improving a product/service and should contain at least seven branches and two layers in addition to the central idea (first layer). There are no right or wrong answers, and not all the connections and interconnections between different layers, branches, and nods are likely to make sense to an external reader. That being said, within the mind map you are expected to present at least three logical ideas for concept testing.

Assume that one of your ideas proceeds through the new product development process with flying colors and is ready for commercialization. Describe how it will evolve through the product life cycle and how marketing strategies change.

‘SCAMPER’ resources

The readings this week cover the first of the 4Ps – the Product. As we learned last week, when we refer to “Product” we are really referring to the customer solution which could be a physical product, a service, or an experience. As marketing managers work to fulfill a customer need, they will typically flow through the new product development process. Chapter 9 provides more insight into that process and discusses the product life cycle. These readings, along with the videos found in the Web Resources tab, will prepare you for developing your very own customer solution!
Principles of Marketing, 17th ed. (2018) by Kotler, P.T., Armstrong, G.
Chapter 8: Products and Brands: Building Customer Value (exclude p. 234-239)
Chapter 9: Developing New Products and Managing the Product Life Cycle

https://www.mindtools.com/pages/article/newCT_02.htm

Assignment Rubric

Identification and Analysis of the Main Issues/Problem
This criterion is linked to a Learning Outcome. Identifies and understands all of the main issues in question. Insightful and thorough analysis of all the issues.

Answers to Questions
This criterion is linked to a Learning Outcome. Answers to questions are clear throughout. Connection with class and study material goes well beyond the obvious connections among ideas; demonstrates insight and original thinking. Content knowledge is used correctly.

Strategy Choice and Justification
This criterion is linked to a Learning Outcome. Comments on Effective Solutions/Strategies Scenario and underlying assumptions are well documented, logically reasoned and appropriately applied. An appropriate, reasonable strategy is selected and successfully developed.

Style and Mechanics
This criterion is linked to a Learning Outcome. Solution is presented in a PowerPoint file. Chooses words for their precise meaning and uses an appropriate level of specificity. Content fits the audience and purpose. Sentences are clearly structured and contain proper spelling, punctuation, and grammar.

MAIN TEXT.
Griffin, R.W., Phillips, J.M & Gully, S.M. (2020).
Organizational behavior: Managing people and organizations. (13th ed). Cengage
Learning. ISBN 13: 9780357042502
https://www.chegg.com/reader/9781337918756/209/
This assignment MUST be typed, double-spaced, in APA 7 style,
and must be written at University-level English. Use the reading assignments
thoroughly in an integrative discussion. Remember to reference all work cited
or quoted by the text author. You should be doing this often in your responses. MAIN TEXT SHOULD BE REFERENCED AT LEAST TWICE PER CASE STUDY. You are encouraged to use additional evidence-based research to support the
text information, but not replace the text. Legal and ethical issues must be
included in your discussion as applicable. Each chapter in the text includes
information on culture and ethics relevant to the chapter topic. You may use
outside sources to enhance legal and ethical content. The following cases can
be found in your course text, Organizational Behavior, on the pages indicated
below;
USE ONE ADDITIONAL EVIDENCE BASED RESEARCH FOR EACH CASE
STUDY.
Your response to each Case Study should be approx. 2 pages
per case.
Entire assignment for all 4-Cases and Questions must be 8
pages total plus a title and reference page.

CASE STUDY: Influencing Decisions P. 445
1.
What influence tactics did each staff member
use?
2.
Which influence tactic do you think would best persuade
you to choose that person’s idea? Why?
3.
Which influence tactic do you think would be
least effective in persuading you to choose that person’s idea? Why?
CASE STUDY: The Morning Star’s
Lattice Structure P. 481
1. How would working for Morning
Star be different from working at a traditional, bureaucratic company? What
would be the most positive and negative aspects of the experience?
2. Do you think the lattice
structure is best for Morning Star? Can you identify another structure that
might be more appropriate for the company’s culture of empowerment and
self-management?
3. Where do you think this type
of lattice structure would be ineffective? What would make this type of
structure inappropriate or difficult to implement?
CASE STUDY: Building a Culture
for Inclusion at Microsoft P. 503
1. Do you agree that Microsoft
can realize a competitive advantage through its diverse employees?
2. How else can technology be
used to enhance Microsoft’s culture of inclusion?
3. Do you feel that Microsoft’s
efforts to create a culture of inclusion are worthwhile? Explain your answer.
CASE STUDY: Flexibility at KPMG
P. 532
1. How does this program help
KPMG?
2. How does this program help
KPMG’s employees?
3. If you were employed by KPMG,
would this program appeal to you? Why or why not?

Part 3: Dividend Policy:
Assume that you were recently hired by a national consulting firm, which has been asked to
help Adams, Stores, Inc. prepare for its public offering. Prepare a presentation in which you
review the theory of dividend policy and discuss the following:
A. The terms “irrelevance,” “bird-in-the-hand,” and “tax preference” have been used to
describe three major theories regarding the way dividend payouts affect a firm’s value.
Explain what these terms mean, and briefly describe each theory.
B. What do the three theories indicate regarding the actions management should take with
respect to dividend payout?
C. What are stock repurchases? Discuss the advantages and disadvantages of a firm’s
repurchasing its own shares.
D. What are stock dividends and stock splits? What are the advantages and disadvantages
of stock dividends and stock splits?

For this case study, answer the following questions based on your personal code of conduct. You will present your responses in a video presentation with an attached transcript.
Case Study
Mr. Tate, a 59-year-old patient with end-stage renal disease is well-known to the nursing staff of the dialysis clinic. Mr. Tate is hypertensive and overweight with a history of alcoholism. He often does not take his medications as ordered and almost never adheres to his prescribed diet. When Mr. Tate comes to the clinic, he often has excessive edema and is hypertensive. He admits to eating his favorite foods: hot dogs and potato chips. It is also not unusual for the staff to smell alcohol on Mr. Tate’s breath. He even admits to drinking an occasional beer with his hot dogs and chips. Although Mr. Tate listens politely to their concerns about his lack of adherence to diet and medications, he continues to be non-adherent. Many of the nurses begin to wonder and discuss to what extent they are obligated as nurses to spend time on patient education when the patient takes no responsibility for his own health. They also question whether or not the benefit of expensive medications and treatments for Mr. Tate outweigh the cost.
Questions
What are the nurse’s professional responsibilities to Mr. Tate?
Is there a limit to the amount of health care Mr. Tate should receive?
a. If so, upon what should this be based?
b. If not, why not?
Is there a limit to the amount of public funding that Mr. Tate should receive in order to support his care?
a. If so, upon what should this be based?
b. If not, why not?
What are society’s health care obligations to Mr. Tate?
With whom could the nurse discuss ethical concerns regarding Mr. Tate?
What are the nurse’s responsibilities in regard to respecting Mr. Tate’s autonomy and right to self-determination?
Would it be good nursing practice to simply stop trying to get Mr. Tate to comply with his treatment plan?
Would any of this matter is Mr. Tate paid cash out of his own pocket for all of his treatments?
How much of this scenario can be attributed to culture or a possible cultural disconnect between Mr. Tate and the staff?

There is a significant amount of literature regarding the role heredity plays in influencing human behavior. Do you believe that heredity factors play a greater or lesser role than environmental and other non-biological factors in the onset of criminal behavior? If one accepts that heredity plays a significant factor in determining the prevalence of criminal behavior, what societal impact might that have on individuals found “predisposed” to criminal behavior? How might a situationist view the influence of heredity’s impact on criminal behavior?

Many scholars agree that religion contributes significantly to the construction of gender. This has led some of
them to conclude that religions are, by essence, a bastion of male domination. However, recent scholarship insists on the fact that we have to give greater consideration to the diversity of religions across cultures and their varied
constructions of gender. What is “gender,” how does religion contribute to its fabrication and why must we take
into account the diversity of religious constructions of gender when studying women and religion? Don’t forget
to illustrate and to support your thesis with specific examples from either our case study on the Apache or our
case study on the Haudenosaunee and to take the time to place each of them in their appropriate contexts.

You can only use the two sources that I have attached to this order, as there can’t be any outside sources for this assignment. Please include page numbers in your citations, and if you cite from the Lecture Notes, please cite in this format (Campion 2021, Lecture 10b) and indicate which lecture it was. Please use the author-date system. In the body of your text, you can put the last name of the author,
the year and the page number in parentheses (Bibbs 2010, 75). If you use this system, do not use footnotes.

Discuss the airline’s branding strategy.

What do you feel is their competitive advantage?

How does quality relate to customer satisfaction with the airline brand?

Describe how the intelligence cycle is applied in intelligence-led policing. Use at least two intelligence disciplines (HUMINT (e.g. informants), SIGINT (e.g. wiretaps), GEOINT (e.g. CCTV), OSINT (e.g. public records), or MASINT (e.g. GPS tags) in your explanation when discussing the collection phase.
Explain how you might determine the validity of the intelligence.

List 3 reasons management should show more interest in the B players. In your own words explain the thought process behind those reasons.

Article for one of the sources: Article: Let’s hear it for the B players, https://hbr.org/2003/06/lets-hear-it-for-b-players/ar/1

Do you look at statistics differently now? If so, how?
From what you have stated and what our professor
EMPHASIZED “unethical manipulation of the data or by
accidentally incorrectly gathering or analyzing the data.” This helps me change my view of statistics to verify the information and to watch the verbiage.
What advice can you offer to help others make the most
appropriate use of data?
My only advice to you would be to be vigilant in
misleading statistics. It seems you already have a grasp of that!