Case Analysis – Drout Advertising Research Project – Part 2

Reference:
Business Analytics (2e). – James R. Evans.
Pearson 2013 – ISBN: 9780132950619.
Case Analysis Background
Jamie Drout is interested in perceptions of gender stereotypes within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skincare, feminine care, and salon services, as well as the perceived benefits of empowerment advertising. Gender stereotypes specifically use cultural perceptions of what constitutes an attractive, acceptable, and desirable man or woman, frequently exploiting specific gender roles, and are commonly employed in advertisements for beauty products. Women are represented as delicately feminine, strikingly beautiful, and physically flawless, occupying small amounts of physical space that generally exploit their sexuality; men as strong and masculine with chiseled physical bodies, occupying large amounts of physical space to maintain their masculinity and power. In contrast, empowerment advertising strategies negate gender stereotypes and visually communicate the unique differences in each individual. In empowerment advertising, men and women are to represent the diversity in beauty, body type, and levels of perceived femininity and masculinity. Her project is focused on understanding consumer perceptions of these advertising strategies.
Jamie conducted a survey using the following questionnaire:
1. What is your gender?
1. Male
2. Female
2. What is your age?
3. What is the highest level of education you have completed?
1. Some High School Classes
2. High School Diploma
3. Some Undergraduate Courses
4. Associate Degree
5. Bachelor Degree
6. Master Degree
7. J.D.
8. M.D.
9. Doctorate Degree
4. What is your annual income?
1. $0 to <<$10,000 2. $10,000 to <<$20,000 3. $20,000 to <<$30,000 4. $30,000 to <<$40,000 5. $40,000 to <<$50,000 6. $50,000 to <<$60,000 7. $60,000 to <<$70,000 8. $70,000 to <<$80,000 9. $80,000 to <<$90,000 10. $90,000 to <<$110,000 11. $110,000 to <<$130,000 12. $130,000 to <<$150,000 13. $150,000 or More 5. On average, how much do you pay for beauty and hygiene products or services per year? Include references to the following products: soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skincare, feminine care, and salon services. 6. On average, how many beauty and hygiene advertisements, if at all, do you think you view or hear per day? Include references to the following advertisements: television, billboard, Internet, radio, newspaper, magazine, and direct mail. 7. On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes? 8. On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes? 1. Drastic 2. Influential 3. Limited 4. Trivial 5. None 9. To what extent do you agree that empowerment advertising, which explicitly communicates the unique differences in each individual, would help transform cultural gender stereotypes? 1. Strongly agree 2. Agree 3. Somewhat agree 4. Neutral 5. Somewhat disagree 6. Disagree 7. Strongly disagree 10. On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising? Assignment Instructions for Part 2: Summarize the numerical data using descriptive statistics measures, find proportions for categorical variables, examine correlations, and use PivotTables as appropriate to compare average values. Compute confidence intervals for means and proportions, and Analyze the sampling errors, possibly suggesting larger sample sizes to obtain more precise estimates. Write up your findings in a formal document.

Think of all the ways we’ve learned to analyze media in the last few months. We’ve studied how media facilitates, challenges, and enables our societal power dynamics and cultural identities.

Think of all the ways we’ve learned to analyze media in the last few months. We’ve studied how media facilitates, challenges, and enables our societal power dynamics and cultural identities. And, we’ve analyzed our own relationship with media.
For your final paper, please select at least two of the broad constructs we’ve covered (Gender, Class, Race, LGBTQ, Religion, and Abilities) and one long-format media piece. This might be a movie, a TV series, an advertising campaign, a lengthy magazine article, or some lengthy series of print or broadcast journalism.
Write a three- to four-page paper examining your media example through the lenses of your chosen constructs.
How do you see your constructs represented in your example? Pay special attention to the intersection of your constructs. What might the impact of this be? How might the media professionals who created your example have made better choices? And/or, what choices did they make really well? What can you learn from your analysis to inspire you in your own professional practice? What can you learn that might change your habits as a media consumer? Be sure to consider your example through a lens of fault lines and privilege, also.
If possible, share a link to your example. (If there’s not a link, reference your selection properly and describe it so that I can follow along with you.)

Leadership Style Quiz Discussion Post

Complete the Leadership Style Quiz: https://www.mindtools.com/pages/article/leadership-style-quiz.htm. What is your style and how does this relate to what you know about yourself?

Relate this post to the readings and other course materials. Cite sources accurately using APA formatting. Your post cannot be more than 200 words.

Please use the required course materials attached below:

https://hbr.org/2019/03/why-inclusive-leaders-are-good-for-organizations-and-how-to-become-one

how a Childhood trauma can cause PTSD

Read pp. 109-111 in our textbook (Will upload txt book)

Share your current working thesis.
Then, craft a post of at least 100 WORDS that considers the evolution of your working thesis. Where did it start, and how has it changed to what it is now? What sparked these changes in your working thesis and your point of view on your topic? If your working thesis has not changed (yet), why do you think this is the case?

*****An antithesis is a statement that takes an arguable position opposite of your original thesis.

Choose between the three options

DUE: Week Fourteen (Apr 18-24, through drop-box in Brightspace page for our class).
Please note this is a later due date than is indicated on the syllabus.
LENGTH: 4-5 full pages, double spaced (Times New Roman, 12 point font, 1-inch margins),
not including your Works Cited page. Four full pages (i.e. your conclusion extends to the bottom
of page 4) is an absolute bare minimum for a passing grade. Do not turn in a paper that is less
than 4 full pages (again not including the Works Cited page) or you will likely fail the
assignment. You will need at least that much space to answer either of the questions below in
significant depth.
GENERAL DIRECTIONS: Select one of the four options below and write a formal essay in
response. All
options are meant to move you beyond lecture, and you should be sure to do so.
These questions neither require nor request outside research. They should be entirely your own
work. Your essays should be tightly
focused on answering the specific questions posed and
should not devolve into mere plot summary or a general discussion of one or more stories. Be
sure your essay is well structured and clearly written, and be sure to support all claims with
substantial evidence drawn from the text.

You can assume your readers are generally familiar with the stories, so you should not provide
exhaustive summaries of them or try to say everything there is to say about them. Instead, keep
your focus on the issue under consideration. Start with an introduction that identifies your
specific focus, demonstrates its significance, and (in the last sentence) presents your thesis
statement. Then, get to analysis. Don’t, in other
words, spend your whole essay summarizing
and only get to analysis on the final page. Start analyzing
right from the beginning.
You have everything you need to answer these questions, each of which is based on
texts we’ve
discussed in depth during class. I want your ideas in this paper, not those of critics (and not my
own, cast back at me).
Don’t turn this into a research assignment, and do not plagiarize by
presenting others’ ideas as though
they are your own. Plagiarism will result in a zero for the
assignment and, depending on its severity, failure for the course.
NO PLAGIARISM
OPTION TWO: In Do Androids Dream of Electric Sheep?, Rick Deckard’s job (which
requires him to “retire” androids) encourages him to distance himself from androids and thus is a
significant obstacle to his feeling and acting on empathy toward them. Is his masculinity another
such factor? That is, does Philip K. Dick’s novel portray empathy as being less typical in men
than in women? [Hint: To discuss Dick’s take on “masculinity” and “femininity” you obviously
need to discuss a number of male and female characters, not just Rick Deckard alone].
OPTION THREE: Like Father Like Son? At the end of Mary Shelley’s Frankenstein the
Creature refers to Victor as a “generous and self-devoted being,” and as my lectures demonstrate
Victor clearly exhibits both selfishness and a narcissistic, self-oriented perspective that blinds
him to the needs and welfare of others (168). Write an essay is which you examine the degree to
which the Creature too is a “generous and self-devoted being” who greatly resembles his father
in ways that lead to disaster.
OPTION FOUR: The ending of Mary Shelley’s Frankenstein depicts how the Monster “hung
over [Victor’s] coffin” and reached out “one vast hand . . . in colour and apparent texture like
that of a mummy” (168). This scene in some ways reminds us of Victor’s first interaction with
the living creature, which Victor recalls having “one hand stretched out, seemingly to detain”
him (37). Victor, moreover, describes several circumstances in which he avoids contact and/or
intimacy with others. In class we’ve discussed the tragic events of this novel as being driven by
his selfishness, but bracket that claim for now and consider instead whether Victor has always
suffered from a fear of intimacy and if so whether we can attribute the novel’s disastrous
events in part to that psychological condition.
BE SURE YOUR ESSAY
• demonstrates careful reading and close analysis of the text under consideration.
• has a clear, specific thesis, an interpretive claim that is supported by evidence from the text.
Your thesis should appear in the last sentence of your introduction as well as in your
conclusion. The best theses are sophisticated and debatable (which thus means the essays
should take risks and avoid “playing it safe”).
You may not avoid interpreting the text by
stating its meaning is up to the individual reader. You are being asked here to defend an
interpretive claim.
• moves beyond plot summary and even mere plot analysis. To
do this you’ll need to refer not just to what happens in the text
(plot) but to the text’s actual words. That means you’ll need
to quote selectively. You’ll need to do this to gauge
emotional states, motivation, etc. Don’t pad your paper with
excess quotations;
only quote when you want to discuss a
feature (word choice, tone, imagery, emotional content, etc.)
of a
passage.
• introduces the text(s) in the introduction but then gets quickly to the specific issue at hand.
This ensures you move very quickly beyond plot summary and into analysis and
argumentation. Assume your readers are intelligent, have read the texts, and have a basic
understanding of the plot, but you should also assume they are not too familiar with the
specific passages you wish to discuss.
• Is well structured and logically ordered.
• moves clearly and substantially beyond classroom discussion. The above questions are
specifically
geared to get you to move beyond classroom discussion.
• is properly formatted using MLA format
throughout.
• includes a Works Cited page (for the primary texts) and uses proper in-text documentation
(MLA
format).
• presents only your own original work.
• is relatively free of grammar mistakes and is well structured.

Managing Diversity

Using what you learned about momentum, how might lost momentum impact a business who is attempting to achieve an inclusive breakthrough? Be specific and give examples.

Autism Program Evaluation

Program Evaluation – Students will evaluate a program or policy/procedure in their school or district. The report will include a description of the program/policy, research into best practice guidelines for the program/policy, and suggestions for improvement.

The program should be a structured Autism program on a General Education elementary school campus.

Modern Christian Thought Essay

Write a 3 page essay (about 750-900 words)
on the topic. From the Enlightenment and the French Revolution to the Second
Vatican Council through to the present day, what challenges has the modern
world, its ideas – and the changes it has brought about – presented to the Catholic
Church?

An introduction to gene editing

To jump-start your learning for this Module, please read the following resources. As you read, pay particular attention to information that will help you answer the Reading Response Prompts below. Then, write and submit a response to each of the prompts.
Readings and Resources:
What is genome editing? (Links to an external site.) (many other great resources here if you want to explore)
What makes a food genetically modified? (Links to an external site.)
CRISPR Cas9- How it works and what it is used for (Links to an external site.)- spend some time exploring the interactive portion and watching some of these videos
Reading Response Prompts:
In general what happens when genes are edited? Why is CRISPR one of the most common gene editing technologies used today? What are some ways gene editing technology is used?
What questions do you have about gene editing so far?

Links:

https://www.yourgenome.org/facts/what-is-genome-editing
https://learn.genetics.utah.edu/content/science/gmfoods/
https://media.hhmi.org/biointeractive/click/CRISPR/?_ga=2.130523151.1828219169.1552453219-145849016.1552453219

NCSP Case Study

You will have to let me know what information you need about the student.
NCSP Case Study – Students will complete a case study that demonstrates the professional skills necessary to deliver effective services that result in positive, measurable outcomes for clients. The case study may have an academic or behavioral focus. Fulfillment of this performance-based requirement is met through the successful completion of the NCSP Case Study. Refer to NCSP case study outline and rubric for more information. Refer to www.nasponline.org/ for more information.