The above video shows Ben & Jerry’s three-part mission. For this assignment, consider just Ben & Jerry’s social mission. Is it possible for is social mission to be considered a Strength, Weakness, Opportunity, and Threat, all at once?
Main Assignment:
you are going to complete a brief SWOT analysis of Ben & Jerry’s social mission. Your post should respond clearly to the following questions:
Who is the target audience(s) for the company’s social mission? Who are the stakeholders that the company cares about?
For these specific audiences, what is (at least) 1 Strength, 1 Weakness, 1 Opportunity, and 1 Threat facing the company as a result of embracing this social mission? Be sure to consider the perspective of different stakeholders you mentioned in the previous question. And, be sure your response reflects the correct marketing definition of what is considered a Strength, Weakness, Opportunity, or Threat.
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