Ticketmaster is a global ticket retailer selling hundreds of millions of tickets to every type of show and venue with total revenue exceeding $8 billion/year. In 2010, it merged with Live Nation to become Live Nation Entertainment. Customer demand for tickets is very uneven with extremely high demand during the first hours of ticket availability for a popular event, followed by a significant decline in demand. This results in a very uneven demand on computing resources which is difficult to meet. In addition, any system downtime is extremely expensive and can result in lost sales approaching $1 million per hour.
The following article ATTACHED describes a successful DAAS migration by Ticketmaster (Inside Big Data: Ticketmaster)
However, all DAAS migration efforts are not this successful. Conduct a broader internet research to answer the 3 questions on the attached word doc. Ensure it is single spaced.
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