Choose an existing product or service (not the same as your Course Project or Weeks 1 or 3 Video Analyses or 5), and write a one-page summary that answers the following four questions
Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
Is a competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
What barriers does the competition face to entering the same market or gaining a competitive advantage?
What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?
Please follow APA 6th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.
Submit your assignment as a Word document.
I provided prior assignments for references, please don’t repeat the other products used on those prior assignments.
Chapter 18: Creating Competitive Advantage
Chapter 19: The Global Marketplace
Chapter 20: Sustainable Marketing: Social Responsibility and Ethics
Principles of Marketing
17th Edition
Philip Kotler & Gary Armstrong
Pearson
Published by Pearson (September 10th 2019) – Copyright 2018