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Course Project Part 1

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Based on research conducted on the South University online library or via the Internet, identify a brand which is struggling in the marketplace. In this project, you will assume the role of the brand manager who has been hired reposition the brand in the marketplace and increase sales through an integrated marketing communications (IMC) plan.

Complete the following activities:

Summarize the brand you selected. Why is the brand struggling and how will you revitalize the brand?
Conduct a market segmentation analysis. Who is your target market and why? Be sure to consider the four sets of consumer characteristics which influence what people consume and how they respond to marketing communications.
Determine how your brand is positioned in the marketplace. Who are your competitors? What benefits and attributes are associated with the brand?
Determine the objective of your advertising campaign and provide justification.
Create your marcom budget. Determine if you will utilize the percentage of sales method, the task method, or the competitive method.
Create the advertising message for your campaign. How will you create effective advertising and get the message to stick in the minds of your target audience? What message strategy will you use?
Propose how you will measure the effectiveness of your advertising message.
Submission Details:

Submit your answers in a 6- to 9-page Microsoft Word document, using APA style.
Name your document SU_MKT4106_W3_LastName_FirstInitial.doc.
Submit your document to the Submissions Area by the due date assigned

In order to successfully implement a change within an organization, the change agent must assess the organization’s culture and readiness for change. In 750-1,000 words, analyze the culture and level of readiness of the organization for which your evidence-based practice project is proposed. You will use the assessment of the organization’s culture and readiness in the Topic 8 assignment, during which you will synthesize the various aspects of your project into a final paper detailing your evidence-based practice project proposal.

Include the following:

1. Describe the organization’s culture and explain to what degree the culture supports change. Consider organizational and leadership structure, mission and values, interprofessional collaboration/team engagement, communication, perception of the organization by employees, etc.

2. Select an organizational readiness tool and assess the level or readiness for change within your organization. Identify the readiness tool and summarize the survey results. Discuss the degree to which the culture will support and sustain an evidence-based practice change. Consider strengths and weaknesses, potential barriers, stakeholder support, timing of the proposal, and resources. Provide rationale.

3. Discuss what health care process and systems you would recommend for improving quality, safety, and cost-effectiveness for the organization.

4. Propose strategies to better facilitate the readiness of the organization.

5. Identify the stakeholders and team members for the project. Include what their duties will be in the evidence-based practice project proposal.

6. Explain what information and communication technologies are needed for the implementation and how they will be integrated in the setting by the internal stakeholders. Explain how these will help improve nursing practice and care delivery for individuals and populations for your intervention.

For our third paper, you’ll start with an idea of a specific research question, look for and summarize research that responds to that question, integrate that research into a 6-7 page essay in APA Style.
If you have the name of the author, it will likely look like (Rivera, 2015, p. 77). If you don’t have the author’s name, you’ll use the title, and it will likely look like (“Caring in Teaching,” 2015, ¶ 4). Note that the page or paragraph number is included; you’ll use the page or paragraph number if you directly quote your source, not if you only paraphrase or summarize your source. think about your use of sources:
Are they organized into sections or are they a series of summaries?
Are they responding to your research question or are they broadly related to your topic?
Are they a mix of paraphrases and quotes or all quotes/no quotes?
As you can imagine, the former for each question is best.

You might also want to take a look at your APA Style citations. If you have the name of the author, it will likely look like (Rivera, 2015, p. 77). If you don’t have the author’s name, you’ll use the title, and it will likely look like (“Caring in Teaching,” 2015, ¶ 4). Note that the page or paragraph number is included; you’ll use the page or paragraph number if you directly quote your source, not if you only paraphrase or summarize your source.

=An overarching finding uses thoughtful analysis to answer a narrow, insightful research question.
=Findings show a depth of analysis with integrated quotes and paraphrases from diverse sources.
=Multiple sources are (a) used in an integrated style that contributes to the paper’s overall synthesis and (b) correctly formatted as in-text and Reference citations.
=The introduction progresses toward a research question, the conclusion proposes a research gap, and transitions are subtle yet clear.
=Stylistically mature sentences are varied, and grammar, tone, and spelling are always correct.

Take a position on how the United States should deliver healthcare:

Free, Universal
Keep status quo-insurance companies as intermediaries
Privatize
Other suggestion
Provide research to back your position:

Data from other countries
Cost to individuals and government
How many Americans will be covered? How many won’t?
Anticipated healthcare outcomes
Prescription costs
Changes for healthcare professionals
Overall effect on budget-increase or decrease spending?
Pros and cons of your system

Meets 1200 word minimum
Takes a position and supports it with objective evidence
Does not include “I” statements
Incorporates credible evidence such as statistics, data, or quotes from experts but does not include your opinion
Is proofread with proper grammar, punctuation, and spelling
It is well-organized with similar topics together
Includes relevant vocabulary from your readings
Includes transitions to assist with flow and readability
APA Format
Includes an APA (7th edition) formatted reference page with two scholarly sources as well as in-text citation

Information systems rolesin society, importance in organizations and how IS will assist new fields.

This is an individual assignment. This is the application of family theory as presented in 402 week 3. The assignment emphasizes the family as the client in a community setting. This assignment is graded using the criteria on Appendix C. This is real family assessment that takes place in the home. Early in the semester the student will identify a family to visit at least twice to complete the family genogram, a community ecomap, and all other assessments as described in Appendix C. This is to be done with the family. The Bowen’s Family Systems Theory is applied to this family. The student will create a mutual plan of care with the family. This is shared with peers as an oral PPT presentation. There is no paper associated with this assignment.

For Grading Rubric, refer to Family Assessment Rubric – Appendix CThis is an individual assignment. This is the application of family theory as presented in 402 week 3. The assignment emphasizes the family as the client in a community setting. This assignment is graded using the criteria on Appendix C. This is real family assessment that takes place in the home. Early in the semester the student will identify a family to visit at least twice to complete the family genogram, a community ecomap, and all other assessments as described in Appendix C. This is to be done with the family. The Bowen’s Family Systems Theory is applied to this family. The student will create a mutual plan of care with the family. This is shared with peers as an oral PPT presentation. There is no paper associated with this assignment.

For Grading Rubric, refer to Family Assessment Rubric – Appendix C

POLICY BRIEF TEMPLATE
No more than 8 pages
PLEASE USE HEADINGS!
1) Policy approval by instructor {give the date of approval}
Yes – continue with the
assignment
No – MUST HAVE APPROVAL OR A 0 (zero) is earned
2) Preparation
 Audience research –who am I writing for and why {I want to read and feel your passion for
the policy issue you have chosen. Having trouble? Complete the questions in
CANVAS to connect your heart and mind to identify a policy topic that is your passion!}
 Decide on key message and approach
 Do a SWOT analysis – what are the strengths, weaknesses, opportunities, and threats
surrounding the research issue.
20 points – covers all 3 areas,
passion is felt and specific
details are given about how to
reach the specific audience
15 points – covers all 3 areas,
little passion is felt and minimal
details are given about how to
reach the specific audience
10 points – covers
3areas, no passion
is felt and minimal
details are given
about how to reach
the specific
audience
5 points covers
less than the 3
areas
3) Executive Summary
 A one or two sentence overview of the brief that entices readers to go further
5 points – the executive summary is complete
3 points – the executive summary lacks focus, has grammar errors
0 points – there is no executive summary
4) Introduction
 Answer the question why is the topic important, why should people care
 Answer the question of what were the goals of the research and overall findings
 Create curiosity about the rest of the brief
25 points – covers all 3 areas
using data and research to
reveal the importance
15 points – covers all 3 areas
but the data and research do
not support/argue why this is
critical
0-14 points – does not cover the
3 areas
5) Approaches and Results
 Summarize facts, issues, and context
 Reduce detail to only what the reader needs to know
 Provide concrete facts or examples to support assertions
20 points – covers all 3 areas,
summarizes clearly, is focused
and gives 5-7 examples
15 points – covers all 3 areas,
summarizes clearly, is focused
and gives 3-4 examples
10 points –
coversall 3 areas,
summarizes, is
focused and gives
1-2 examples
5 points covers
less than the 3
areas and/or
has no
examples
6) Conclusion
 Base conclusions on results
 Aim for concrete conclusions and strong assertions.
5 points – the conclusion is complete
3 points – the conclusion lacks focus, has grammar errors
0 points – there is no conclusion
7) Implications and Recommendations
 State clearly what could or should happen next.
15 points – lists specific tasks,
establishes a timeline, identifies
who is responsible for what
tasks, is in a table format (not in
a paragraph form)
10 points – lists specific tasks,
establishes a timeline, identifies
who is responsible for what
tasks, is in a paragraph form
0-5 points – lacks specific tasks,
no timeline and no specific people
or groups are identified as key
players
8) Proof of using the writing centerPOLICY BRIEF TEMPLATE
No more than 8 pages
PLEASE USE HEADINGS!
1) Policy approval by instructor {give the date of approval}
Yes – continue with the
assignment
No – MUST HAVE APPROVAL OR A 0 (zero) is earned
2) Preparation
 Audience research –who am I writing for and why {I want to read and feel your passion for
the policy issue you have chosen. Having trouble? Complete the questions in
CANVAS to connect your heart and mind to identify a policy topic that is your passion!}
 Decide on key message and approach
 Do a SWOT analysis – what are the strengths, weaknesses, opportunities, and threats
surrounding the research issue.
20 points – covers all 3 areas,
passion is felt and specific
details are given about how to
reach the specific audience
15 points – covers all 3 areas,
little passion is felt and minimal
details are given about how to
reach the specific audience
10 points – covers
3areas, no passion
is felt and minimal
details are given
about how to reach
the specific
audience
5 points covers
less than the 3
areas
3) Executive Summary
 A one or two sentence overview of the brief that entices readers to go further
5 points – the executive summary is complete
3 points – the executive summary lacks focus, has grammar errors
0 points – there is no executive summary
4) Introduction
 Answer the question why is the topic important, why should people care
 Answer the question of what were the goals of the research and overall findings
 Create curiosity about the rest of the brief
25 points – covers all 3 areas
using data and research to
reveal the importance
15 points – covers all 3 areas
but the data and research do
not support/argue why this is
critical
0-14 points – does not cover the
3 areas
5) Approaches and Results
 Summarize facts, issues, and context
 Reduce detail to only what the reader needs to know
 Provide concrete facts or examples to support assertions
20 points – covers all 3 areas,
summarizes clearly, is focused
and gives 5-7 examples
15 points – covers all 3 areas,
summarizes clearly, is focused
and gives 3-4 examples
10 points –
coversall 3 areas,
summarizes, is
focused and gives
1-2 examples
5 points covers
less than the 3
areas and/or
has no
examples
6) Conclusion
 Base conclusions on results
 Aim for concrete conclusions and strong assertions.
5 points – the conclusion is complete
3 points – the conclusion lacks focus, has grammar errors
0 points – there is no conclusion
7) Implications and Recommendations
 State clearly what could or should happen next.
15 points – lists specific tasks,
establishes a timeline, identifies
who is responsible for what
tasks, is in a table format (not in
a paragraph form)
10 points – lists specific tasks,
establishes a timeline, identifies
who is responsible for what
tasks, is in a paragraph form
0-5 points – lacks specific tasks,
no timeline and no specific people
or groups are identified as key
players
8) Proof of using the writing center

Please follow the instructions and answer all questions in the file “final questions”. The file “3130 notes” are the notes of this class.
Please choose any of the following movies as an example to answer the question.

Your asynchronous, self-directed learning exercise (you will recall that we DO NOT meet in the classroom that day) is to actively watch the documentary film Kanehsatake: 270 Years of Resistance by Alanis Obomsawin. The two hour long film can be accessed for free through the National Film Board website: https://www.nfb.ca/film/kanehsatake_270_years_of_resistance_mohawk/
View the film using the following questions as your guide: (These 3 questions are just guides, you don’t need to answer.)

I) How was the Oka Crisis exacerbated by i) poor communication ii) a lack of understanding of different cultures iii) differing perspectives of what the crisis was about.

II) Being an effective communicator includes building awareness of ourselves. What did you learn about yourself when thinking through the issues raised by the Oka Crisis?

Please find below the link to your asynchronous exercise.

The Whale and the Raven, produced by Mirjam Leuze (2019, 1h41min), presents a number of challenges and opportunities to consider in the communication planning process. Identify one of each.

What two topics, as a communication planner, do you identify in the film as the most significant? Whose perspective does each topic represent?

When watching the film: i) turn off all other electronics ii) be patient as the film unfolds iii) focus only on the film if possible. Be sure to watch the film to the very end.

https://www.nfb.ca/film/whale-and-the-raven/Please find below the link to your asynchronous exercise.
Your asynchronous, self-directed learning exercise (you will recall that we DO NOT meet in the classroom that day) is to actively watch the documentary film Kanehsatake: 270 Years of Resistance by Alanis Obomsawin. The two hour long film can be accessed for free through the National Film Board website: https://www.nfb.ca/film/kanehsatake_270_years_of_resistance_mohawk/

View the film using the following questions as your guide: (These 3 questions are just guides, you don’t need to answer.)

I) How was the Oka Crisis exacerbated by i) poor communication ii) a lack of understanding of different cultures iii) differing perspectives of what the crisis was about.

II) Being an effective communicator includes building awareness of ourselves. What did you learn about yourself when thinking through the issues raised by the Oka Crisis?

Please find below the link to your asynchronous exercise.

The Whale and the Raven, produced by Mirjam Leuze (2019, 1h41min), presents a number of challenges and opportunities to consider in the communication planning process. Identify one of each.

What two topics, as a communication planner, do you identify in the film as the most significant? Whose perspective does each topic represent?

When watching the film: i) turn off all other electronics ii) be patient as the film unfolds iii) focus only on the film if possible. Be sure to watch the film to the very end.

https://www.nfb.ca/film/whale-and-the-raven/Please find below the link to your asynchronous exercise.

2. The Whale and the Raven, produced by Mirjam Leuze (2019, 1h41min), presents a number of challenges and opportunities to consider in the communication planning process. Identify one of each.
View the film using the following questions as your guide: (These 3 questions are just guides, you don’t need to answer.)

What two topics, as a communication planner, do you identify in the film as the most significant? Whose perspective does each topic represent?

When watching the film: i) turn off all other electronics ii) be patient as the film unfolds iii) focus only on the film if possible. Be sure to watch the film to the very end.

https://www.nfb.ca/film/whale-and-the-raven/

East Asia Environmental Studies

Topic:
How and why we need to change our interspecies relations? A possible dialogue between a more-than-human thinker (https://ecampusontario.pressbooks.pub/showingtheory/chapter/more-than-human/ ) of the world and a Daoist thinker who practices Qi.

a) A central argument (nor merely “yes” or “no” answer).
b)Discussion with reference or quotations about more-than-human, Daoism, Qi and Qigong practice.

Use only the course readings provided.

all the instructions will be in the files that I have uploaded please make sure it’s in APA format college-level writing I have uploaded a file on what media that cant be used for this assignment so please use anything other than those thank you