– What parts of the modern world does Lewis assign an origin in Western culture?

PLAGIARISM REPORT NEEDED WITH FINAL DRAFT

This article by Bernard Lewis asks important questions about why Middle Eastern countries are often ambivalent about modernization. In the process, he reviews the key elements that create modernity, the theme of this course. Many of the elements of the modern world system he discusses will now be familiar. Others, such as the role of individualism, the separation of church and state, and women’s rights, we have not had time to discuss. By creating this overview and asking what is uniquely part of Western culture and what is beyond culture, Lewis provides a capstone to the last three modules. His erudite musings help us ask: What is modernity? How did it come about? And where is it going?

Read the information in the following article:
Lewis, B. (1997). The West and the Middle East. Foreign Affairs. January/February.
https://www.foreignaffairs.com/articles/middle-east/1997-01-01/west-and-middle-east

Answer the following questions:
– What parts of the modern world does Lewis assign an origin in Western culture?
– What does Lewis mean by civil society?
– What part of the modern world developed in Islamic regions?
– What aspect of global modernity does Lewis believe has emerged from its identification with one or more cultures?

SLP Assignment Expectations
In the Module 4 SLP, you are expected to:
Answer the questions clearly, using full sentences with correct grammar and spelling.
**Write one or two paragraphs on each question.

Policy Paper Draft on the Jacob Wetterling Act

For my Child Adolescence and Development Senior Seminar course, I must write a draft on a policy that is related the field of child development. For this paper, you will conduct an in-depth analysis of a policy that is relevant to children and/or adolescents. The first portion of the paper will contain an extensive review of the policy and literature conducted to the issues of the Jacob Wetterling Act.

For the draft, you only need to create 5 pages minimum for now. Also, you don’t need to use all the sources, but you must include 10 that I can search up later on as well.

QUESTIONS YOU WILL NEED TO ANSWER REGARDING THE POLICY:
1. What is the policy? (summarize it)
2. Is this a local, state, or federal policy?
3. What is the purpose of this policy?
4. Are there any laws or supplemental policies related to my chosen policy?

QUESTIONS THAT YOU WILL NEED TO ANSWER IN RESEARCH SECTION INCLUDE:
1. What do we know about child and adolescent development in relation to the policy issue?
2. What are the current statistics on this issue?
3. Why is there a need for the policy (Jacob Wetterling Act) based on past research?

The last portion of your paper will involve an evaluation of your paper. You will need to discuss any problems with the current policy (linking it with specific research that highlights these problems). In addition, you should discuss specific pros and cons of the Jacob Wetterling Act and describe specific policy suggestions. YOU MUST SPECIFICALLY LINK PREVIOUS RESEARCH TO YOUR POLICY SUGGESTIONS AND DESCRIBE WHY YOUR SUGGESTIONS WOULD BE IMPROVEMENTS OVER THE CURRENT POLICY.

The Legend of Gilgamesh

Discuss in your paper what you think it means to be a human being, and show how two of the characters we have studied fit that description. Add a paragraph about a god that displays one of the human characteristics that you are describing. How can you relate to the character/god? ( The Charater is gilgamesh and the God is Uruk). Sources have to be from the book.

Integrated Marketing Communications Assignment – BOSE Case Study

Case Study #2 BOSE
Read the attached case study on Bose and also watch the following video clip about this campaign that took place in Europe.

Then, answer the following questions:
1. What were the objectives for this advertising campaign?
2. Why was this advertising campaign a success for Bose?
3. Imagine you work for Bose Canada and want to adapt this campaign to the Canadian market. Please describe how your campaign will look like in details? Please give examples of your TV commercial, social media content,
and also other traditional media ads (e.g., print, outdoor, radio…etc)

potential solutions to global environmental challenges.

For this assignment you will write a letter, to the world leader of your choice based on the concepts you are learning in this course.

The letter should be about potential solutions to global environmental challenges.

Please include the following:

Describe political, economic, and cultural factors you see as prohibiting world leaders from agreeing on solutions to global environmental challenges. In other words, what is getting in the way and stopping leaders from agreeing on solutions to global environmental challenges?
You will need to support your points with information from the textbook.
Be sure to consider the political, economic, and cultural factors from a broad, anthropological perspective.
Argue for a recommended next steps for the world leader. Describe clear next steps and keep your recommendations grounded in a broad anthropological perspective or support your recommendations from an anthropological perspective.
The letter should be double-spaced and formatted in Times New Roman 12 point font.
The letter should be 1-to-3 pages.
Be sure to cite any factual sources you used (including your textbook) with parenthetical, in-text citations.
Include an APA-style reference page as well.
For this assignment you will write a letter, to the world leader of your choice based on the concepts you are learning in this course.

Mental Effects of Fatherlessness on Daughters

Due Dates: The outline for this assignment is due at the end of week 10. The writing workshop for this assignment is due for peer review at the end of week 11. The final project, revised to the best of your ability, will is due on Friday of week 12.
Purpose:
• To present an evidence-based (researched) argument about a central conversation in your field, major, or community in an effort to engage a specific public audience
• To produce a multimodal text that reflects rhetorical awareness of your target audience, purpose, genre, and medium
Overview: This semester, you’ve analyzed public texts that speak to a central conversation happening in your field, major, or community, and you’ve gained knowledge of different stakeholder perspectives. As you’ve researched your topic, you have likely begun to frame your own perspective, as you’ve found arguments that have appealed to you and evidence that has persuaded you. Now it’s time to enter the conversation.
In the final unit this term, you will carry out the plan you articulated in Project 2, creating a public argument that draws upon the research you’ve conducted this term.
Creating a Multi-Modal Text
What is Multimodality?

Literally, “multimodal” means more than one mode. For your purposes, that means the process of changing the form of an idea you’ve written in an essay. Multimodal composition asks you to think “outside the box”—in other words, you must make rhetorical considerations beyond static words on a printed page.

Multimodal composition helps you develop a better sense of a real audience—it’s easier for you to conceptualize the audience for a video or a podcast than an audience for a typographic essay. Multimodal composition gives you more a versatile and real-world skill set that is applicable outside of college. Multimodal composition forces you to “remediate” content. Remediation is everywhere—think about online newspapers, or e-books. We now see remediated content remediated further—think about “video podcasts.”
Your digital text can be created using whatever technologies you wish to explore, but the apps below are easy-to-use and free. Digital remediation is “re-mediating”—adapting a message from its current page- based medium to some other medium using digital technology. This project asks you to consider the various affordances of the medium: techniques, audiences, language use, etc. that may or may not be available to you in a page-based medium, as well as reflect on what rhetorical knowledge does transfer across different media.
This project is about affordances of different media, especially in terms of interactivity with your audience. You should imagine your audience as extending beyond our class, a public venue and not just your peers and professor.
Choose one of the following multimodalities to deliver your public argument. All resources should be free; do not pay for anything!
1. A Web Page or Site
• Click here for tools on graphic design
• Click here for tools on Web pages (I think Google Sites is fun and easy)
2. A Web Article
• You may use Microsoft Word or another word processing software to write a web article, such as one you might find in The Atlantic Monthly and many other online publications that incorporate images, audio, social media, etc.
• Note that web articles use links to make references and incorporate their sources. Find a good model and follow it closely. How does the author of article use hyperlinks? Which specific words/phrases in a sentence are hyperlinked? (Hint: check out the signal phrases, for example, “As a recent experiment at the Stanford Space Lab demonstrated…” or “Professor Johansen has argued that”… those are the phrases—called signal phrases–that are linked to the respective references).
• Most web articles include images and/or graphs, infographics, audio, or movies. They sometimes use screenshots to document social media events. Consider inserting a useful multimodal element into your web article.The key word there is useful. If an image or any other multimodal element is there for decoration only, it’s a distraction. The only good image or multimodal element in a web article is one that furthers the argument: this is something that communicates in its own terms, and adds its own support to your argument.
• Images can be inserted in Microsoft Word using the insert tab. Be sure to properly size your images (a design question) and caption your images (both for copyright purposes–if not your own and proprietary–and also for accessibility).
3. An audio essay or podcast version of your research project
• Click here for tools on audio
4. A short video
• How to make a YouTube Video
• Click here for more tools for videos
• Movie Maker: http://windows.microsoft.com/en-us/windows-vista/getting-started-with-windows-movie-maker
• Movie Maker: http://desktopvideo.about.com/video/Photo-Slide-Show.htm
• Screeencastomatic: http://som.screencasthost.com/
• IMovie: https://www.youtube.com/watch?v=rDHYedh_BKY
• Camtasia: http://www.techsmith.com/tutorial-camtasia-8.html”
5. An infographic of your public argument, using tools similar to these
• Piktochart
• Canva
• Google Charts
• Visme
6. A presentation, preferably with audio track of your spoken lecture
• Click here for tools on other formats like PowerPoint and Prezi
Your Public Argument will be submitted in three parts:
Outline (25 points) – Due Week 10
The form your outline for your public argument takes, as well as its content, will likely differ depending on your genre/mode. If you are writing a more traditional academic essay, it will look like a more traditional outline. If you are creating a podcast, the outline will cover the topics and the main points associated with each. A video would require a storyboard and notes, while a comic or photo essay would require a layout and rough sketch. Other media will need something appropriate to highlight your structure. Consult the OER chapter 7 for some pointers.
Writing Workshop (25 points) — Due Week 11
Regardless of what you are creating, you will need to go through a process of revision and editing, thus your first complete draft will not be your final draft. You will complete a writer’s workshop (instructions in the course). You will also peer review at least two of your peers. You will then apply to your revision and editing process. This may include addition of elements, removal of others, clarification, restructuring, rephrasing, or any other changes that need to be made to make your argument more effective.
Final Product of Public Argument (150) – Due Friday of Week 12
The final product will be submitted via appropriate methods, so if a video has been posted, a working link will need to be provided, while a podcast may be submitted as an audio file, for example. This final product must also include notes about how feedback was applied, the process of revision employed, and anything else that should be known about this assignment.
1. Be sure to submit your work using a file that your teacher can access (i.e. compatible with Brightspace, or a link that is accessible to your teacher).
2. Include notes (250-500 words) about how instructor and peer feedback was applied, the process of revision employed, and anything else you wish to make known about this assignment.
3. It is difficult to give a length guideline, since each project will be different. A 5-7 page research argument paper is a measuring stick: that amount of thoroughness and completion is expected. What that looks like will depend on the mode/genre you choose.Due Dates: The outline for this assignment is due at the end of week 10. The writing workshop for this assignment is due for peer review at the end of week 11. The final project, revised to the best of your ability, will is due on Friday of week 12.
Purpose:
• To present an evidence-based (researched) argument about a central conversation in your field, major, or community in an effort to engage a specific public audience
• To produce a multimodal text that reflects rhetorical awareness of your target audience, purpose, genre, and medium
Overview: This semester, you’ve analyzed public texts that speak to a central conversation happening in your field, major, or community, and you’ve gained knowledge of different stakeholder perspectives. As you’ve researched your topic, you have likely begun to frame your own perspective, as you’ve found arguments that have appealed to you and evidence that has persuaded you. Now it’s time to enter the conversation.
In the final unit this term, you will carry out the plan you articulated in Project 2, creating a public argument that draws upon the research you’ve conducted this term.
Creating a Multi-Modal Text
What is Multimodality?

Literally, “multimodal” means more than one mode. For your purposes, that means the process of changing the form of an idea you’ve written in an essay. Multimodal composition asks you to think “outside the box”—in other words, you must make rhetorical considerations beyond static words on a printed page.

Multimodal composition helps you develop a better sense of a real audience—it’s easier for you to conceptualize the audience for a video or a podcast than an audience for a typographic essay. Multimodal composition gives you more a versatile and real-world skill set that is applicable outside of college. Multimodal composition forces you to “remediate” content. Remediation is everywhere—think about online newspapers, or e-books. We now see remediated content remediated further—think about “video podcasts.”
Your digital text can be created using whatever technologies you wish to explore, but the apps below are easy-to-use and free. Digital remediation is “re-mediating”—adapting a message from its current page- based medium to some other medium using digital technology. This project asks you to consider the various affordances of the medium: techniques, audiences, language use, etc. that may or may not be available to you in a page-based medium, as well as reflect on what rhetorical knowledge does transfer across different media.
This project is about affordances of different media, especially in terms of interactivity with your audience. You should imagine your audience as extending beyond our class, a public venue and not just your peers and professor.
Choose one of the following multimodalities to deliver your public argument. All resources should be free; do not pay for anything!
1. A Web Page or Site
• Click here for tools on graphic design
• Click here for tools on Web pages (I think Google Sites is fun and easy)
2. A Web Article
• You may use Microsoft Word or another word processing software to write a web article, such as one you might find in The Atlantic Monthly and many other online publications that incorporate images, audio, social media, etc.
• Note that web articles use links to make references and incorporate their sources. Find a good model and follow it closely. How does the author of article use hyperlinks? Which specific words/phrases in a sentence are hyperlinked? (Hint: check out the signal phrases, for example, “As a recent experiment at the Stanford Space Lab demonstrated…” or “Professor Johansen has argued that”… those are the phrases—called signal phrases–that are linked to the respective references).
• Most web articles include images and/or graphs, infographics, audio, or movies. They sometimes use screenshots to document social media events. Consider inserting a useful multimodal element into your web article.The key word there is useful. If an image or any other multimodal element is there for decoration only, it’s a distraction. The only good image or multimodal element in a web article is one that furthers the argument: this is something that communicates in its own terms, and adds its own support to your argument.
• Images can be inserted in Microsoft Word using the insert tab. Be sure to properly size your images (a design question) and caption your images (both for copyright purposes–if not your own and proprietary–and also for accessibility).
3. An audio essay or podcast version of your research project
• Click here for tools on audio
4. A short video
• How to make a YouTube Video
• Click here for more tools for videos
• Movie Maker: http://windows.microsoft.com/en-us/windows-vista/getting-started-with-windows-movie-maker
• Movie Maker: http://desktopvideo.about.com/video/Photo-Slide-Show.htm
• Screeencastomatic: http://som.screencasthost.com/
• IMovie: https://www.youtube.com/watch?v=rDHYedh_BKY
• Camtasia: http://www.techsmith.com/tutorial-camtasia-8.html”
5. An infographic of your public argument, using tools similar to these
• Piktochart
• Canva
• Google Charts
• Visme
6. A presentation, preferably with audio track of your spoken lecture
• Click here for tools on other formats like PowerPoint and Prezi
Your Public Argument will be submitted in three parts:
Outline (25 points) – Due Week 10
The form your outline for your public argument takes, as well as its content, will likely differ depending on your genre/mode. If you are writing a more traditional academic essay, it will look like a more traditional outline. If you are creating a podcast, the outline will cover the topics and the main points associated with each. A video would require a storyboard and notes, while a comic or photo essay would require a layout and rough sketch. Other media will need something appropriate to highlight your structure. Consult the OER chapter 7 for some pointers.
Writing Workshop (25 points) — Due Week 11
Regardless of what you are creating, you will need to go through a process of revision and editing, thus your first complete draft will not be your final draft. You will complete a writer’s workshop (instructions in the course). You will also peer review at least two of your peers. You will then apply to your revision and editing process. This may include addition of elements, removal of others, clarification, restructuring, rephrasing, or any other changes that need to be made to make your argument more effective.
Final Product of Public Argument (150) – Due Friday of Week 12
The final product will be submitted via appropriate methods, so if a video has been posted, a working link will need to be provided, while a podcast may be submitted as an audio file, for example. This final product must also include notes about how feedback was applied, the process of revision employed, and anything else that should be known about this assignment.
1. Be sure to submit your work using a file that your teacher can access (i.e. compatible with Brightspace, or a link that is accessible to your teacher).
2. Include notes (250-500 words) about how instructor and peer feedback was applied, the process of revision employed, and anything else you wish to make known about this assignment.
3. It is difficult to give a length guideline, since each project will be different. A 5-7 page research argument paper is a measuring stick: that amount of thoroughness and completion is expected. What that looks like will depend on the mode/genre you choose.Due Dates: The outline for this assignment is due at the end of week 10. The writing workshop for this assignment is due for peer review at the end of week 11. The final project, revised to the best of your ability, will is due on Friday of week 12.
Purpose:
• To present an evidence-based (researched) argument about a central conversation in your field, major, or community in an effort to engage a specific public audience
• To produce a multimodal text that reflects rhetorical awareness of your target audience, purpose, genre, and medium
Overview: This semester, you’ve analyzed public texts that speak to a central conversation happening in your field, major, or community, and you’ve gained knowledge of different stakeholder perspectives. As you’ve researched your topic, you have likely begun to frame your own perspective, as you’ve found arguments that have appealed to you and evidence that has persuaded you. Now it’s time to enter the conversation.
In the final unit this term, you will carry out the plan you articulated in Project 2, creating a public argument that draws upon the research you’ve conducted this term.
Creating a Multi-Modal Text
What is Multimodality?

Literally, “multimodal” means more than one mode. For your purposes, that means the process of changing the form of an idea you’ve written in an essay. Multimodal composition asks you to think “outside the box”—in other words, you must make rhetorical considerations beyond static words on a printed page.

Multimodal composition helps you develop a better sense of a real audience—it’s easier for you to conceptualize the audience for a video or a podcast than an audience for a typographic essay. Multimodal composition gives you more a versatile and real-world skill set that is applicable outside of college. Multimodal composition forces you to “remediate” content. Remediation is everywhere—think about online newspapers, or e-books. We now see remediated content remediated further—think about “video podcasts.”
Your digital text can be created using whatever technologies you wish to explore, but the apps below are easy-to-use and free. Digital remediation is “re-mediating”—adapting a message from its current page- based medium to some other medium using digital technology. This project asks you to consider the various affordances of the medium: techniques, audiences, language use, etc. that may or may not be available to you in a page-based medium, as well as reflect on what rhetorical knowledge does transfer across different media.
This project is about affordances of different media, especially in terms of interactivity with your audience. You should imagine your audience as extending beyond our class, a public venue and not just your peers and professor.
Choose one of the following multimodalities to deliver your public argument. All resources should be free; do not pay for anything!
1. A Web Page or Site
• Click here for tools on graphic design
• Click here for tools on Web pages (I think Google Sites is fun and easy)
2. A Web Article
• You may use Microsoft Word or another word processing software to write a web article, such as one you might find in The Atlantic Monthly and many other online publications that incorporate images, audio, social media, etc.
• Note that web articles use links to make references and incorporate their sources. Find a good model and follow it closely. How does the author of article use hyperlinks? Which specific words/phrases in a sentence are hyperlinked? (Hint: check out the signal phrases, for example, “As a recent experiment at the Stanford Space Lab demonstrated…” or “Professor Johansen has argued that”… those are the phrases—called signal phrases–that are linked to the respective references).
• Most web articles include images and/or graphs, infographics, audio, or movies. They sometimes use screenshots to document social media events. Consider inserting a useful multimodal element into your web article.The key word there is useful. If an image or any other multimodal element is there for decoration only, it’s a distraction. The only good image or multimodal element in a web article is one that furthers the argument: this is something that communicates in its own terms, and adds its own support to your argument.
• Images can be inserted in Microsoft Word using the insert tab. Be sure to properly size your images (a design question) and caption your images (both for copyright purposes–if not your own and proprietary–and also for accessibility).
3. An audio essay or podcast version of your research project
• Click here for tools on audio
4. A short video
• How to make a YouTube Video
• Click here for more tools for videos
• Movie Maker: http://windows.microsoft.com/en-us/windows-vista/getting-started-with-windows-movie-maker
• Movie Maker: http://desktopvideo.about.com/video/Photo-Slide-Show.htm
• Screeencastomatic: http://som.screencasthost.com/
• IMovie: https://www.youtube.com/watch?v=rDHYedh_BKY
• Camtasia: http://www.techsmith.com/tutorial-camtasia-8.html”
5. An infographic of your public argument, using tools similar to these
• Piktochart
• Canva
• Google Charts
• Visme
6. A presentation, preferably with audio track of your spoken lecture
• Click here for tools on other formats like PowerPoint and Prezi
Your Public Argument will be submitted in three parts:
Outline (25 points) – Due Week 10
The form your outline for your public argument takes, as well as its content, will likely differ depending on your genre/mode. If you are writing a more traditional academic essay, it will look like a more traditional outline. If you are creating a podcast, the outline will cover the topics and the main points associated with each. A video would require a storyboard and notes, while a comic or photo essay would require a layout and rough sketch. Other media will need something appropriate to highlight your structure. Consult the OER chapter 7 for some pointers.
Writing Workshop (25 points) — Due Week 11
Regardless of what you are creating, you will need to go through a process of revision and editing, thus your first complete draft will not be your final draft. You will complete a writer’s workshop (instructions in the course). You will also peer review at least two of your peers. You will then apply to your revision and editing process. This may include addition of elements, removal of others, clarification, restructuring, rephrasing, or any other changes that need to be made to make your argument more effective.
Final Product of Public Argument (150) – Due Friday of Week 12
The final product will be submitted via appropriate methods, so if a video has been posted, a working link will need to be provided, while a podcast may be submitted as an audio file, for example. This final product must also include notes about how feedback was applied, the process of revision employed, and anything else that should be known about this assignment.
1. Be sure to submit your work using a file that your teacher can access (i.e. compatible with Brightspace, or a link that is accessible to your teacher).
2. Include notes (250-500 words) about how instructor and peer feedback was applied, the process of revision employed, and anything else you wish to make known about this assignment.
3. It is difficult to give a length guideline, since each project will be different. A 5-7 page research argument paper is a measuring stick: that amount of thoroughness and completion is expected. What that looks like will depend on the mode/genre you choose.

Choose TWO projects from The Grands Projets by François Mitterand, describe the program and its outcomes and how power enters into architectural design by means of the program.

Prompt:
The Grands Projets was an architectural program initiated by French President François Mitterand in 1981. It was intended to provide a series of quality buildings for Paris that symbolised the power and influence (artistic or cultural, political and economic) of France at turn of the millennium.

Choose at least two, but no more than three projects in the series to describe the program and its outcomes. You should develop your thesis to explain how power enters into architectural design by means of the program as well as explain any additional issues that arose from the completion and reception (among critics, the public, etc.) of the buildings chosen.

The two projects could be; Arab World Institute and Ministry of the Economy and Finance.
However, the projects can be changed if it would help you in writing.

replies

hello, there are 2 different discussion to reply from my peers . please reply with great information content. . each one needs a source. 150 each words. ! at least one source for each response with current information less tha 5 years.
please use APA soucres CORRECTLY
• Verify that your references are displayed following APA 7th edition.
• Use references from less than 5 years old to obtain the most updated scientific information.
• Cite your work within the text for both discussions and responses to peers. When you provide arguments based on scientific information, you need to cite in-text where you are obtaining the information from. This is scholarly required in all instances.
• Use only academic resources as references.
• Only use “et al.” when citing three or more authors.
• Avoid using n. d. resources. At a master level, you need to provide updated information.
• Avoid using random medical web pages such as Medline Plus, Mayo Clinic, etc.
• When entering your references, keep in mind that only the first letter of journals’ titles and subtitles use capital letters in APA format (Except with some proper names, etc.).
• When citing a book with two authors provide both authors’ names in your citations. For example, at the end of the sentence (Dlugasch & Story, 2020). Within the text, Dlugasch and Story (2020) argue… or According to Dlugasch and Story (2020), etc. • Provide arguments on agreeing/disagreeing, add additional information, etc. in a constructive way, but support your responses with academic details.
• Uses references and citations.

Airline Branding

Submit your response to the followiing assignment in a WORD document. Be sure to follow APA guidelines. Please answer the questions completely

Case Study

SHOULD AIRLINES MARKET SAFETY?

Airline branding and promotion of safety has long been a delicate subject. An unwritten industry rule of sorts is for airlines not to overtly promote their safety track records. For starters, some feel that it is bad luck to boast of safety and perhaps distasteful as you are in some ways highlighting the misfortune of other airlines and perhaps inviting calamity to befall on your own doorstep. Yet, some airlines have impeccable safety records, so why not highlight this? After all, the luxury auto maker Volvo has historically crafted almost all of its brand positioning around safety. Airlines do, in fact, address safety in their advertising in very indirect ways using terms such as “experience,” “dependability,” and “quality.” However, safety is very rarely, if ever, addressed directly. Upon further scrutiny, some may say safety is a non-issue as it is simply expected in all airline activities, is beyond compromise, and therefore should not be seen as a differentiating factor for any airline. After all, passengers expect to make it safely from point A to point B without fail every time, don’t they? Others may indicate concern about marketing safety because how much control do airlines really have over all aspects of safety in an age of terrorism? Marketers, after all, are there to highlight people’s dreams and not remind them of their fears, right? Yet, even knowing statistically that flying is much safer than driving, there remains a large segment of the population that has an irrational fear of flying. After decades of achieving new quality standards of safety, the likes of which the industry has never seen before, the recent high-profile accidents involving the 737 MAX have resurfaced fear and controversy that is not likely to abate any time soon.

1. Should airlines market their safety records more directly?
2. Should industry trade groups such as IATA do more to highlight industry safety?
3. What are the pros/cons of including messages of safety in airline promotion?
4. Many airlines are, in fact, promoting safety these days not in the traditional sense but related to the COVID-19 pandemic. Do you think this will become a core area of airline marketing moving forward or will marketers seek to deemphasize it once the virus has abated and people are more comfortable flying again? Explain.