Which Company Do You Aspire to Work For?
The objective of this assignment is to create a press kit for a company you are interested in potentially working for. This assignment will require you to conduct research on the company you have selected. Please note this is an aspirational assignment, thus meaning you should be approaching this assignment from a career perspective.
The interesting dynamic is you have recently been hired by the company you selected, which is truly a newsworthy development based on your outstanding credentials. As a result, your press kit should include the following elements:
Biographies: One of the President, the bio should include the following information:
Name & Job Title*
Current Employment Information
Past Employment Information
Education (degrees received)
Achievements, awards, certifications, etc.
Persona (Hometown, family, hobbies, etc.)
A company fact sheet (maximum of one page)
Company History (maximum of one page)
Press Release – The Press Release is announcing your hiring! Please create a press release that announces this new company development. Remember to follow the 8 key points!
The press kit should be a minimum of five pages and a maximum of seven pages.
Ensure that you use all proper MLA formatting.
*Please note: the bio for the President, CEO, or Owner should already exist. You can use information from either the company website or LinkedIn.
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