Using the nonprofit: Wheellab wheelab.org…. please see attached for objectives being worked on.
I’d like to have you all create on your own one piece on content marketing that is appropriate for the large group project. Identify a digital marketing platform that supports content, then develop and implement the content on behalf of your client. You and your teammates will want to discuss your individual plans, so you are not duplicating channels and content ideas, and that all of the individual contributions help serve the larger campaign objectives and strategy.
The content needs to be accompanied by a short write-up that provides context on why this content piece and this approach. Share your promotional strategy statement for the campaign and make sure I can easily understand the content piece aligns with the bigger picture. Don’t just tell me about the mechanics of the content; walk me through your strategic thinking and include some analysis on how it will connect with the target audience.
Please refer to the rubric for further guidance.
Rubric
Nonprofit Content Creation
Nonprofit Content Creation
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeQuality of content piece
10 pts
This criterion is linked to a Learning OutcomeAppropriate fit for the chosen digital platform
10 pts
This criterion is linked to a Learning OutcomeDemonstration of strategic thinking
20 pts
This criterion is linked to a Learning OutcomeAlignment with larger marketing project
10 pts
Total Points: 50
Last Completed Projects
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