1. Describe your company’s business model. What are its strategic implications? 2. Apply a SWOT analysis. What strategic imperatives do you arrive at? 3. Identify the major business/corporate/global level strategy the company uses. How do you
assess them in terms of gaining and sustaining competitive advantage? 4. Conclude by evaluating whether your company has a competitive advantage or
disadvantage in its primary industry. Why or why not？
In addition,
you will develop a Final PowerPoint Presentation that will address the key points of both
industry-level and firm-level analyses. This presentation will be done at the level of which it
would be presented to key people in the decision-making process. Groups will present their
analysis by producing a video presentation.
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