Discuss about integrated marketing communications plan about any Egyptian product.

Discuss about integrated marketing communications plan about any Egyptian product.
To demonstrate learning by putting all studied concepts to application. You will have to refer to concepts studied during the course.
This project will track and evaluate your knowledge about the course; it must be well-written, analytical, organized, and well-researched, as this reflects your knowledge of the course.

Overview and Description:
You shall select a product in the Egyptian market, it could be a new product, a poorly performing one, or a product that people are not fully aware of. The objective is to develop an integrated marketing communications plan for that product.
The plan should highlight analysis of the product and its market, marketing objectives, as well as an integrated communications plan.
This project shall be done in groups of 5 students maximum.
Your plan should be well developed and comprehensively covers the different requirements with more emphasis on the IMC plan section of the project (part 7)
For help in proceeding with your project, you can access the CAPMAS (Central Agency for Public Mobilization & Statistics) website for demographic and socioeconomic data about Egypt. You can also access the product’s website or communicate with marketing personnel in the product company.

Last Completed Projects