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· First paragraph: discuss the Bible verse(s) from a biblical perspective. Provide context for the next 2 paragraphs.
· Second paragraph: discuss the theory of how marketing research efforts help firms with their marketing efforts. Include 2 scholarly resources (WSJ, Fortune Magazine, The Economist, etc. are all considered scholarly). Discuss and analyze the importance of the Bible verse(s) in tempering and guiding your marketing research efforts.
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