Discuss at least 2 marketing problems or issues found in this case, offer up some alternatives for each problem, and select the best direction for management to proceed.

Overview (Case Study and how to Write a Case Study are both attached in the files)
In June 2015, Alex Zimmer, vice president of new product development for Amazon Marketplace, walked through the amazon.com, Inc campus in Seattle, Washington, looking over the large open workspaces and admiring some new employee artwork lining the hallway walls outside his office. Every day was exciting and eventful, but Zimmer was especially looking forward to participating in this afternoon’s three-year planning session. At 3pm Zimmer would stand before approximately 10 senior executives, with another 50 to 60 operational managers in the audience, to propose an idea that he firmly believed would offer Amazon its next big innovation for marketplace: The Seller Fulfilled Prime Initiative.

Assignment
A case study analysis requires you to investigate a marketing problem, examine the alternative solutions,and propose the most effective solution and its implementation using supporting evidence.

You are to use the How to Write a Case Analysis format to discuss at least 2 marketing problems or issues found in this case, offer up some alternatives for each problem, and select the best direction for management to proceed.

This is a formal paper, so please no bullets. You can use single or double spacing. Just make sure to provide headings and subheadings. I do not require a specific page number, just make sure that you process, analyze, and report it thoroughly.

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