Read: Gamble, Peteraf, & Thompson: Chapter 2
Read: Rumelt: Chapters 1,3-7
Read: Keller: Chapters 4 – 6
Strategy is critical to the process of charting a company’s direction in the business environment. When evaluating strategic choices, it is important to understand key advantages and disadvantages of the various options under consideration. Decision models continue to impact strategy development and should continuously be evaluated, and others considered.
For your main thread, perform the following:
Discuss the process of setting the company’s direction.
Discuss a key advantage or disadvantage created by strategic choices.
Discuss your current decision model(s) and others that are being considered.
Develop an Annotated Bibliography for the references used in your discussion.
Support all of your factual assertions with citations.
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