Case Study 1, Read pages p. 45-57 of Octane Fitness, Inc. and answer the following questions based on the Octane Fitness case study!
QUESTIONS
1. Why was Octane Fitness able to achieve $6 million in revenue in its first year of operations?
2. Do you think the founders made a good or bad decision in selling part (majority ownership) of their company?
3. Using the Growth Risks Audit on p. 16-17 in the Hess book, answer questions 1-3.
4. Using the Wickman book, select 2 of the six key components of EOS below and give examples from the case about how the two Octane founders successfully implemented these two components.
The six key components of EOS
• Vision: Crystallizing the vision and getting everyone 100% on the same page about where the agency is going, and how it will get there.
• People: You cannot achieve a great vision without great people. In EOS, “great people” are the right people in the right seats.
• Data: Too many businesses run on subjective, personalities, opinions, and egos. Instead, you’ve got to manage the business through the right data to have a predictive and absolute pulse on the business.
• Issues: Every person and business has a constant barrage of obstacles, barriers, and problems. Successful people and businesses are very good at solving their issues.
• Process: Process helps you systematize your business so that it becomes more efficient, more effective, more fun, more manageable, and ultimately more profitable. The process helps you and your people to stop recreating the wheel for processes that can be standardized.
• Traction: Without traction, vision is a hallucination. Traction is all about executing what is most important in the business.
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