3000 word essay that demonstrates marketing, entrepreneurship and innovation
literature to practical examples. The assignment consists of: 1. finding an example of
entrepreneurial marketing in practice, 2. analysing this example through the lens of scholarly.
literature on the topic (must include but should not be limited to the required literature for the
course), 3. clearly accounting for how the literature relate to the example and what the
implications are for understanding entrepreneurial marketing.
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