Explain the decisions marketing managers make when developing an advertising program. Give an example in your answer.

Week 6: Advertising, Sales, and Public Relations
Define public relations, and explain the many public relations functions as they relate to an example of a public relations disaster. Explain how the company handled it.
Write TWO paragraph ANSWERING THIS QUESTION, no plagiarism, and no title page
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Explain the decisions marketing managers make when developing an advertising program. Give an example in your answer.

Write TWO paragraph ANSWERING THIS QUESTION, no plagiarism, and no title page

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THE BOOK FOR REFERENCE IS THIS ONE

Principles of Marketing

17th Edition

Philip Kotler & Gary Armstrong

Pearson

CHAPTERS FOR THIS WEEK
Chapter 12: Marketing Channels: Delivering Customer Value
Chapter 13: Retailing and Wholesaling
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy

Last Completed Projects