Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.

Prior to beginning work on this assignment, read Chapter 4:
Social and Cultural Environments, Chapter 5: The Political, Legal, and
Regulatory Environments, and Chapter 6: Global Information Systems and Market
Research. Watch the BUS622 Week 2 Assignment video with Steve
Forbes and the BUS622 Week 2 video with Bill Davis
located above.
This assignment will give you a head start for your Week 6
Global Marketing Plan Part 2 Final Paper that will be completed
at the end of the course. As Part 1 of this assignment, you will choose a
“mentor company” that you will refer to throughout this course.
In your paper,
·
Identify a large
company to be your mentor company to analyze and formulate its global marketing
strategy.
o The company cannot be any of the following:
McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.
o Select one of the following companies:
Anheuser-Busch InBev, FedEx, Samsung, H&M, American Express, Taco Bell,
Uber, Zappos, Airbnb, Target, Amazon, KIA, or PayPal.
o If you would like to select a company that is
not listed, please reach out to your instructor for approval.
·
Under an Environmental
Analysis heading
o Construct an environmental analysis for your
chosen company in the global arena and regarding the below factors:
§ Economic
§ Trade
§ Social and Cultural
§ Political, Legal, and Regulatory
·
Under a General Strategy
heading
o Based on your environmental analysis, identify
a country in one of the following regions for your company to expand to. If
your company is already in a selected country, you will examine their global
marketing strategy in that areas and formulate your own successful strategy:
§
§ Latin America
§ Middle East
§ Africa
o Explain your rationale for selecting the
country in one of those regions. To explain your rationale, consider the
following criteria in that selected region and particularly in your selected
country and analyze how these criteria impacted your decision to expand to that
country
§
§ Demographic
§ Economic
§ Trade
§ Social factors
§ Cultural Factors
§ Legal Factors
§ Political Factors
The Global Marketing Plan Part 1 paper
·
Must be three to five double-spaced
pages in length (not including title and references pages) and formatted
according to APA style as outlined in the Writing Center’s APA Style (Links to an external
site.) resource.
·
Must include a
separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
·
Must use at least two
scholarly sources in addition to the course text.

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