Marketing communications has changed since the advent of social media. Consequently, it is important to develop an appropriate communication strategy to ensure that the desired brand values are transmitted to the new product in the new market. Discuss the advantages and disadvantages of several different mediums of communication that can be used to reach the target audience.

Marketing communications has changed since the advent of social media. Consequently, it is important to develop an appropriate communication strategy to ensure that the desired brand values are transmitted to the new product in the new market. Discuss the advantages and disadvantages of several different mediums of communication that can be used to reach the target audience.

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