For this Assignment,
you will continue to act as the director of marketing for a company and will
provide an analysis of how you would promote your products and/or services to a
specific demographic targeted market using social media marketing strategies.
This analysis will be divided into three separate presentations. Last week, you
submitted the first presentation on incorporating the consumer. This week, you
will create and submit a presentation on incorporating product and service
innovation. In Week 3, you will submit a third presentation on incorporating
marketing in the technological era.
With those thoughts
in mind, continue using the particular industry and specific target market that
you selected in Week 1. Using that information, you will continue to analyze
the use of social media marketing strategies to reach that target market and
influence buyer behavior. To showcase your analysis, you will create a
PowerPoint slide presentation, along with a written script (in the Notes
section of the PowerPoint) that you would use to give your
presentation. As you develop your presentation, be sure to include
specific examples where applicable, as well as relevant citations from the
Learning Resources (SEE BELOW), the Walden Library, and/or other appropriate
academic sources.
To prepare for this
Assignment:
Use Week 2 Assignment
Template.
Submit your presentation and
accompanying script in the Notes section of each slide. Be sure to fully
address the following in approximately 4 slides, excluding references and title page:
Incorporating Product
and Service Innovation
Analyze how marketing
strategy development is shaped by influencers.
Examine how the industry and
the competition can be influenced by social media. Be specific, including
what factors are most conducive to influencing.
To support your assertions,
do some research and locate at least two examples of innovative and
creative social media influence practices. For each example, do the
following:
Describe the organization
(including what type of company it is, what sector/industry it is in, et
cetera).
Provide specific examples
of how the organization employs (or employed) creativity and innovation
through the use of social media influence in its business practices.
Refer to the Week 2
Assignment Rubric for specific grading elements and criteria.
LEARNING RESOURCES
16
Types of Customer Needs (and How to Solve for Them) (hubspot.com)
Reimagining
consumer-goods innovation for the next normal | McKinsey
Last Completed Projects
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