The main body of the report must be between 2-3 pages, single-spaced. The main body should comprise the following:
Introduction/Background information – include relevant facts and issues that Netflix faces including its competition (I am definitely expecting to see a discussion of Disney +, Hulu, HBO, and/or others in the India Market). Then, specific to Netflix, please describe its corporate culture (see Culture Deck). Also, please elaborate on how Netflix has been able to grow and become so successful.
Financial Analyses –
1.Forecast the future cash flow of Netflix (2023-2027) (See Netflix Free Cash Flow Projection.xlsx document attached )
2.Project forward both International & Domestic subscribers (2020-2025) (Use N annual subs tab of Netflix data supplement.xlsx document attached ) Either use the excel forecasting tool or calculate the growth rate and forecast it 5 years forward.
3.Create a Breakeven analysis for Netflix’s India market and summarize what it means (See BreakEvenAnalysis tab of Netflix data supplement.xlsx see same document attached)
4.Discuss how Netflix may be better to fund growth. To date, Netflix has relied heavily on debt to fund its investment in content, but is that sustainable? Could competitors use their vastly superior financial resources to “outlast” Netflix in the Subscription Video On Demand (SVOD) wars? There’s really 4 options here. These are outlined in the Netflix Case Slides.pptx Option 1 grow subscribers without increasing costs; Option 2 raise prices; Option 3 cut operating fixed costs of the business; Option 4 abandon the India market or try to acquire/merge with a company who is already beyond breakeven in that market. Whatever your answer is… please elaborate.
Recommendation/Solution – Using the information you’ve collected from the previous sections, please answer the following questions:
Which elements of its strategy should Netflix stick to and which should it be willing to change to grow in India?
Should Netflix reconsider its premium pricing approach in the country to attract cost-conscious consumers?
Should Netflix continue to operate in the Indian market alone, as it had in all other countries, or work with a local partner? Historically Netflix had avoided large acquisitions, but buying or merging with a local player might accelerate its growth in the Indian market.*Note for this section there are not necessarily correct answers, please just provide support for your claims.
Figures and tables could be placed in an appendix at the end of the paper but preferably incorporated in the body where appropriate. All figures and tables must be numbered, and all pages. Including pages with figures and tables, must be numbered.
Resources that may help you:
Netflix Culture Desck
Last Completed Projects
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