Panera Bread Case Analysis

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Descriiption:
The purpose of this assignment is to give you experience writing a case analysis based upon a business report format rather than solely on an outline format. Use the strategic audit checklist to gather the information you will need to prepare the case analysis. For each case analysis prepare an analysis to be turned in and for use in class discussion. The analysis should be between 1000 – 1500 words (3-4 pages). In preparing your analysis keep in mind the purpose is to provide a brief overview of the company’s business and key challenges relative to its vision/mission and pursuing a strategic direction based upon the case study. You should focus on describing an organization’s external and internal conditions and raise issues concerning the firm’s competitive advantage, policies and strategic objectives. The point of view is from that of a strategic analyst and as such, you should be including specific recommendations for company’s strategic direction. Review Chapter 1 Appendix 1.A, and Chapter 13, Appendix 13.C for a suggested approach on identifying the key elements to include in your analysis. Additional guidelines on preparing a written case analysis should be followed and a sample format of the assignment may be found under the Sample Assignments tab in Blackboard. The case analysis should include the following steps:

1. Identify the firm’s exiting vision, mission, objectives and current strategies.
2. Address the characteristics of the corporate governance structure of the company.
3. Identify the organization’s external opportunities and threats.
4. Construct a competitive industry matrix/competitive profile matrix that identifies key success factors of major competitors.
5. Construct an EFAS)
6. Identify the organization’s internal strengths and weaknesses
7. Construct and IFAS
8. Prepare an analysis of strategic factors (SFAS) summarizing the most important ones.
9. Recommend strategic alternatives and specific strategies and long-term objectives. Suggest feasible alternative strategies the company might pursue to gain/maintain competitive advantage.
10. Specify how your recommendations can be implemented.
11. Recommend procedures for strategy review and evaluation.

Each case lends itself to a unique mix of strategic management concepts and analysis tools and techniques to identify strategies and recommendations. Not all information in a case will be available, nor included in your analysis. While most the external and internal SWOT will be in an outline format, complete sentences with proper writing technique and citations should be used throughout. Please cite your sources, but do not use direct quotations. All information should be synthesized, analyzed, and reported out in your own words. Please use Times New Roman, 12-point font, single space, with 1” margins.

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