Presentation
The focus of marketing has changed from emphasizing the product, price, place, and promotion to one that emphasizes creating, communicating, delivering, and exchanging value. Value is a function of the benefits an individual receives and consists of the price the consumer paid and the time and effort the person expended making the purchase. (Fig 1.1, p. 5 of the textbook).
Your task
You have to make a PowerPoint-type presentation on how organisations create, communicate, deliver and exchange value.
The business/ organisation must be a (Non-profit Service – in India)
We are going to use a novel approach for your presentation: PechaKucha. It is an interesting presentation format where images advance automatically and you talk along to the images. In addition to the images, you may use max 5 words.so, 10 slides and presenting for 5 minutes.
Please write the assignment /speech out in the notes section of the powerpoint so that i can read it while showing the slides.
Prepare the presentation according to the marking guide below.
Presentation marking guide
Introduction 10 marks
Value marketing, creating, delivering, exchanging & communicating value 40 marks
Concluding remarks 10 marks
Presentation and communication skills 30 marks
Time management 10 marks
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